Search Engine Optimization & Marketing Firm, Oneupweb Expands Proactive Agency Partner Program

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Oneupweb, a leading world-class search engine optimization and marketing firm today expanded its Agency Partner Program. OneupwebÂ?s revolutionary program outlines a proactive alliance with advertising and public relations agencies to market the benefits of search engine optimization (SEO) and search engine marketing (SEM) to clients, who are expected to spend between $2.4 to $7 billion dollars in 2004, according to industry analysts.

Oneupweb, a leading world-class search engine optimization and marketing firm today expanded its Agency Partner Program. Oneupweb’s revolutionary program outlines a proactive alliance with advertising and public relations agencies to market the benefits of search engine optimization (SEO) and search engine marketing (SEM) to clients, who are expected to spend between $2.4 to $7 billion dollars in 2004, according to industry analysts.

“Our partnership is the shortcut to profitability in search marketing for agencies,” explains Oneupweb President, Lisa Wehr. “We help agencies and their clients realize the potential return on investment of search marketing, intellectually first, and then financially immediately thereafter.”

Several barriers stand in the way of agencies developing in-house expertise. Those that have tried hiring staff away from search optimization firms discovered that they need technology tools to support the practice. Plus, keeping up with new paid search products and search engine algorithm changes requires vigilant attention, full-time from technically knowledgeable staff.

Oneupweb includes all its services in the plan: natural or organic web site optimization (SEO); pay-per-click advertising (PPC); optimization for dynamic sites; and even international search promotion. As an added benefit, agencies can brand and resell Oneupweb’s proprietary search marketing analytics technology, ROI trax™. The tool allows agency personnel the ability to track and evaluate search marketing results and other marketing campaigns for their clients including email marketing, banner ads and even print.

“Agencies want a partner they can trust to get results, use best practices and respect their role in the process,” continues Wehr. “But more than that, they need someone who will help them explain an ever-changing industry and its marketing benefits to clients.” Not only can agencies benefit by charging the client for managing the process, but once the client sees the tangible results search provides, the agency/client relationship is strengthened.

Oneupweb’s Partnership Program is different because it maps out marketing and sales strategies that will build business for both sides of the relationship. Typically it’s the client who first asks about search marketing, and often the agency account manager who gets the question is only schooled on more traditional media. Oneupweb’s program turns that situation around, leveraging the strong business relationships of the agency. Additionally, Oneupweb offers to train agency personnel how to sell search engine marketing benefits.

Across its eight years in the industry, Oneupweb has successfully partnered with several agencies like Deustch, Ketchum, Rodgers Townsend and Symetri on search engine optimization and marketing projects. The expanded program capitalizes on those successes and leads the search industry in providing advertising and public relations agencies with a plan to increase their business and take advantage of a growing and profitable client trend.

Agencies interested in the details on the Agency Partnership Program should call Lisa Wehr at (231) 271-8700, email info@oneupweb.com or visit the Oneupweb.com site. On Oneupweb’s site, the Agency Partnership Program information is on the “About Us” section under “Alliances.”

About Oneupweb

Oneupweb is an award-winning, industry leader of world-class search engine optimization and marketing services including management for many of today’s leading companies. Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid inclusion, pay-per-click and conversion tracking designed to deliver superior return on investment. Clients include Unisys, Equifax, Motorola, Broyhill, Kimberly-Clark and many others. Since 1996, Oneupweb has pioneered groundbreaking services backed by new technology created to maximize client visibility and traffic acquisition within the world’s top search engines. Named to BtoB Magazine’s “Who’s Who 2004” list in search and voted the “Top Search Engine Marketing Firm in the World” by ClickZ in 2003, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.271.8700 or visit oneupweb.com .

Contact Information:

Rachel North

Oneupweb

231.271-8700 x116

Rnorth3@oneupweb.com

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Lisa Wehr
Oneupweb
231.271-8700 x 116
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