Googles IPO Made Possible by Thousands of Small Business Success Stories
The untold story behind Googles successful IPO is tens of thousands of small businesses whose Google ads bring them new customers every day. Small business is where the real economic growth is coming from. Google is hot because theyre making small businesses instantly profitable.
Chicago, IL (PRWEB) August 21, 2004 -- The untold story behind Googles successful IPO is tens of thousands of small businesses whose ads appear on the right side of the popular search engines listings.
I have hundreds of customers who, in the last year, have built profitable business literally from scratch, using Google AdWords as their primary source of new customers," says Perry Marshall of AdwordsAdvertising.com, an independent consulting firm. Small business is where the real economic growth is coming from. Google is hot because theyre making small businesses profitable."
One of my clients, DestinationWeddings.com, is at their capacity limit of booking exotic weddings for young couples, using Google advertising as one of their primary sources of new customers," says Marshall. The business owner is in total control of getting customers because of the instantaneous nature of Google AdWords -- his ability to make quick changes and control the flow of visitors."
According to Destination Wedding Travel CEO Jeff DUrso, Google has enabled the company to fine-tune its message to match the exact needs of brides-to-be.
Success stories are not limited to business-to-consumer. B&B Electronics of Ottawa, Illinois, sells industrial networking equipment to factory engineers. Marshall says, B&B mails out one million catalogs a year, but online sales account for about 20% of the companys business," says Marshall. Their #1 source of internet sales leads is the clicks generated through Google AdWords, which brings thousands of new prospects per month. For niche B2B marketers, AdWords is a goldmine."
Jeff OReilly owns a niche publishing company in Laguna Beach, California that covers a variety of topics ranging from HTML programming to Attention Deficit Disorder. Over 90% of OReillys traffic comes from Google AdWords," says Marshall, And they dont mind paying for the clicks because they can make $2 to $4 profit for every dollar they give Google."
Some people profit without even having a product. They buy visitors from Google, and affiliate programs pay them every time the visitor makes a purchase. Ed Keay-Smith of Western Australia brokers traffic mostly for US sites, and earns a profit while being a completely invisible party in the transaction," reports Marshall. Google AdWords is the most important advertising innovation this decade. Never before has a public company done so much for small, privately held businesses."
Perry Marshall and his book The Definitive Guide to Google AdWords have received critical acclaim from the media, seminars and businesses around the world. He provides an information-packed interview that will inform and entertain your audience. A free introductory tutorial on Google AdWords is available on his website, www.perrymarshall.com/google.
Contact Information:
Perry Marshall
708.788.4461
perry@adwordsadvertising.com
PERRY S. MARSHALL & ASSOCIATES
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