Chicago, IL (PRWEB) August 21, 2004
The untold story behind GoogleÂs successful IPO is tens of thousands of small businesses whose ads appear on the right side of the popular search engineÂs listings.
ÂI have hundreds of customers who, in the last year, have built profitable business literally from scratch, using Google AdWords as their primary source of new customers,Â says Perry Marshall of AdwordsAdvertising.com, an independent consulting firm. ÂSmall business is where the real economic growth is coming from. Google is hot because theyÂre making small businesses profitable.Â
ÂOne of my clients, DestinationWeddings.com, is at their capacity limit of booking exotic weddings for young couples, using Google advertising as one of their primary sources of new customers,Â says Marshall. ÂThe business owner is in total control of getting customers because of the instantaneous nature of Google AdWords Â his ability to make quick changes and control the flow of visitors.Â
According to Destination Wedding Travel CEO Jeff DÂUrso, Google has enabled the company to fine-tune its message to match the exact needs of brides-to-be.
Success stories are not limited to business-to-consumer. B&B Electronics of Ottawa, Illinois, sells industrial networking equipment to factory engineers. Marshall says, ÂB&B mails out one million catalogs a year, but online sales account for about 20% of the companyÂs business,Â says Marshall. ÂTheir #1 source of internet sales leads is the clicks generated through Google AdWords, which brings thousands of new prospects per month. For niche B2B marketers, AdWords is a goldmine.Â
Jeff OÂReilly owns a niche publishing company in Laguna Beach, California that covers a variety of topics ranging from HTML programming to Attention Deficit Disorder. ÂOver 90% of OÂReillyÂs traffic comes from Google AdWords,Â says Marshall, ÂAnd they donÂt mind paying for the clicks because they can make $2 to $4 profit for every dollar they give Google.Â
Some people profit without even having a product. They buy visitors from Google, and affiliate programs pay them every time the visitor makes a purchase. ÂEd Keay-Smith of Western Australia brokers traffic mostly for US sites, and earns a profit while being a completely invisible party in the transaction,Â reports Marshall. ÂGoogle AdWords is the most important advertising innovation this decade. Never before has a public company done so much for small, privately held businesses.Â
Perry Marshall and his book The Definitive Guide to Google AdWords have received critical acclaim from the media, seminars and businesses around the world. He provides an information-packed interview that will inform and entertain your audience. A free introductory tutorial on Google AdWords is available on his website, http://www.perrymarshall.com/google.
PERRY S. MARSHALL & ASSOCIATES
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