GITEX Computer Shopper 2004 set to break all previous records

Dubai World Trade Centre (DWTC) announced today that GITEX Computer Shopper 2004, to be held at the Airport Expo Dubai from October 2 to 8, is set to break all previous Computer Shopper records - with more than 150 exhibitors representing 500 companies set to exhibit their wares, making it the largest and most comprehensive IT retail event in the region.

DUBAI (PRWEB) August 22, 2004 -- Dubai World Trade Centre (DWTC) announced today that GITEX Computer Shopper 2004, to be held at the Airport Expo Dubai from October 2 to 8, is set to break all previous Computer Shopper records - with more than 150 exhibitors representing 500 companies set to exhibit their wares, making it the largest and most comprehensive IT retail event in the region.

The show is also set for incremental growth of 20 per cent on last years edition, and will showcase the latest in personal computers, laptops, printers, peripherals, gadgets, and games, from the worlds leading manufacturers.

Computer Shopper, always a popular event, has grown consistently over the years," said a spokesman for the DWTC. This year we have even more principals and distributors exhibiting and the show is designed to provide the ultimate shopping experience for all those planning to buy IT products with highly attractive bargains on offer from well known manufacturers," he added.

Leading global and regional companies such as HP, Acer, Sony, Dell, Microsoft, JVC, Samsung, BenQ, Jumbo, Jackys, Plug-Ins, Emirates Computers, CompuMe, Eros Electricals, Grand Stores and Cell-U-Com have all expanded their presence, with many deciding to participate for the first time as a partner company, rather than via their agents.

This move towards direct consumer interaction is a sure sign that the market is maturing, that people are spending more, and that major blue-chip IT companies have realized the value of exhibiting at Computer Shopper" added the spokesman.

Electronics giant Sony will present 'Sony World, an expanded showcasing arena of the latest in gaming, digital imaging and home entertainment; while Microsoft has increased its year-on-year stand space, and companies including Samsung, JVC and Cell-U-Com are taking their own stand space for the first time this year.

The event -- which will occupy a whole hall of the enormous Airport Expo will have on display the latest innovations in various fields, including office automation products, educational and entertainment software, Internet products, multimedia, telecommunication products, training programs, computer furniture and stationery, to name a few.

Twenty four years ago we set out to build the regions leading IT exhibition for consumers, and today we see ourselves becoming one of the leading consumer exhibitions of its kind. Our success is partly due to providing something for everyone; we make sure that families, businesspeople, college students, schools and professionals find what they are looking for in a friendly and convenient atmosphere," said the spokesperson.    

Payment options have also been made simple for shoppers, with a host of on-site banking offers and easy payment facilities, credit card promotions and instant cash prizes being organised by many of the banks.

Last year, Computer Shopper attracted in excess of 72,000 visitors and AED 42 million worth of business was conducted during the show. This year the exhibition looks to attract more than 75,000 visitors and an even higher level of transactions.

For more information, please contact:
Ashok Thomas
Dubai World Trade Centre
Corporate Communications Division
Tel: +971 4 308 6083
Fax: +971 4 331 4853
E-mail: Ashok.Thomas@dwtc.com   

Fawaz Al-Sirri
Bates PanGulf PR
Tel: +971 4 295 3456 ext:316
Fax: +971 4 295 1027
E-mail: fawaz@batespangulf.com