Three O'clock Ltd. Launches the Worlds First Multimedia Marketing Tool for Marketers Wishing to Utilize The Colour Screen of a Mobile Telephone

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Three O'clock Ltd., a mobile marketing company, announces the launch of the world's first multimedia marketing tool which will supersede SMS marketing. The Three O'clock service provides consumers with free access to multimedia magazines to watch and read on their java-enabled mobile phones. These multimedia magazines are filled with entertaining and interesting content provided by marketers wishing to promote a brand or product.

Three O'clock Ltd., a mobile marketing company, announces the launch of the world's first multimedia marketing tool which will supersede SMS marketing. The Three O'clock service provides consumers with free access to multimedia magazines to watch and read on their java-enabled mobile phones. These multimedia magazines are filled with entertaining and interesting content provided by marketers wishing to promote a brand or specific product.

The service, accessed at http://www.threeoclock.com, is completely free of charge to registered users and can be used by subscribers in any country, on any mobile operator network. There are 60 magazines which cover a broad range of interests, including music, sports, fashion, movies, cars and news. Magazines contain an excellent mix of videos, photographs, articles and graphics and are sent to subscribers on a monthly or bi-weekly basis.

The colour screen of a consumer's mobile phone has been referred to as "The most valuable media real-estate in world" and only Three O'clock Ltd has developed a method to make full use of its potential. The secret to delivering a marketing message to an end user via their mobile phone is not to be intrusive. The unique technology behind Three O'clock ensures that marketers are actually invited onto the consumers' phone. The magazine format allows marketers to deploy traditional advertising messages or create articles promoting their company whilst simultaneously entertaining the consumer.

Reebok(tm) and Electronic Arts (tm) (EA Sports(tm), EA Games(tm), are amongst the first five companies to use Three O'clock as a marketing outlet. Electronic Arts publishes a monthly Three O'clock magazine called the "EA Insider" which uses a combination of video, text, graphics and photographs to review computer games and inform customers of new developments.

New users can go to http://www.threeoclock.com to review the magazines available and subscribe to download the magazines free of charge. Marketers can request an information pack from info@threeoclock.com .

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