Small Mail Company Generates Huge Profits for Automotive Dealerships Nationwide

Share Article

From California to New York, Intelligent Direct Marketing brings in the traffic and profits for dealerships who want quality customers, and are willing to pay for it.

Steve Peterson operates a dealership in PA. For the past 4 years he has been a loyal customer to a vendor that brings him an average of $40,000 in profits per month. Wouldn't you be? That vendor is Intelligent Direct Marketing, a small direct mail firm in California.

"We're very aggressive with our direct mail campaigns, and we send out about three or four direct mail campaigns a month," says Peterson, who refers to IDM's integrity as "top-notch," and adds that he's always impressed with the company's customer service.

Peterson attributes his success to Intelligent Direct Marketing's award winning mailers, and top notch customer service.

During a recent snow storm, Peterson was expecting a bad day on the lot.

"We ran a 10,000-piece mailer with IDM's certification letter. As the event began on Thursday, we had the worst weather in 5 years; the temperature was 10 degrees with 12 mph winds, and snowfall. My competition was pinching pennies in the back of their store. Some of them even closed."

Peterson adds, "We ended the event with 135 ups, 36 write ups, and delivered 34 vehicles in a blizzard!"

So, how does a small, privately owned firm in California bring these type of results to a dealership thousands of miles away?

Intelligent Marketing's™ award-winning creative marketing team has produced and written over 30,000 direct mail promotions, and mailed over 200 million individual pieces for the automotive industry. Founded by Vowell in 1994, after a long career in sales - first in the auto industry, then in the direct mail sector - Intelligent Marketing™ is the fastest-growing direct mail company in the United States. The company has clients nationwide, and operates from offices in Sacramento, CA and Kansas City, MO.

With deep roots in the automotive industry, Intelligent Marketing's™ creative team is made up of talented, knowledgeable individuals who are much more than just employees at a direct mail company. "Our regional managers have extensive retail automotive experience," explains Vowell, whose direct mail promotions range in price from $2,995 to $10,000, with customers choosing from over 20 different promotions and 35 different envelope styles.

According to Vowell, one in every seven American jobs is automotive-related, so each time his company's direct mail promotions generate business, they also generate jobs. "Every Monday when I came into work, I hear all of the success stories from the weekend," he says. "It makes me feel great to know that we are having a direct impact on the economy. When we send a letter to a customer who comes in to buy a car, our work produces a process of money exchange and job creation."

With a company motto that states, "Carve a niche, do it better, do it quicker, push the technology envelope, let customers know you care and go the extra mile," Vowell's company has attracted an impressive list of customers that includes such celebrities as Larry Bird, Michael Jordan, Sidney Moncrief and Karl Malone, "Instead of following a path, we make our own," says Vowell. "The automobile industry is an extremely competitive business, and we're always developing new, effective concepts to put into the mailbox."

With service, results, and customers like this, expect to hear more about Intelligent Direct Marketing.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Garcia
Visit website