Mobile Phones, Digital Cameras, and DVD Players Lead the List of “Most Wanted” Digital Electronics

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New Primary Research from The Diffusion Group Explores Ownership & Purchase Inclinations of Digital Electronic Devices among Internet Households

According to a new report from research consultancy The Diffusion Group, Internet households are more interested in purchasing mobile phones, digital still cameras, and DVD players than any other digital electronic device. By contrast, game consoles, PDAs and MP3 players are the least likely to be purchased by Internet households.

“Each of these three DE platforms enjoys significant penetration among U.S. Internet households – mobile phones at 82%, digital still cameras at 65%, and DVD players at 80%,” said Michael Greeson, President and Principal Analyst of The Diffusion Group. “Although these markets are no doubt mature, replacement and secondary purchases continue to drive demand for these devices.”

“DE devices such as PDAs and MP3 players rank lower on the “most wanted” list but for different reasons. Both of these platforms are reaching market saturation, but while PDAs are finding new outlets as smart phones and (very soon) as universal remote controls, game console manufacturers have to date been unable to expand these platforms beyond their core functionality and limited audience.”

On a more positive note, new DE devices such as personal/digital video recorders are likely to enjoy their best year ever. While penetration of these devices is less than 5% of all U.S. households and 10% of Internet households, almost 17% of non-PVR Internet households and 28% of PVR-owning Internet households are interesting in purchasing a PVR or DVR in the next 12 months.

TDG’s latest primary consumer research report, Digital Electronics Ownership among Internet Households, quantifies the penetration of and likely demand for 10 different consumer electronic devices. Demand is further analyzed by Internet connection (dial-up versus broadband) and ownership status (non-owners versus owners). Additionally, the report uses TDG’s proprietary “Power Ranking” to calculate a demand foundation upon which short-term market strategy can be base.

Digital Electronics Ownership among Internet Households is now available for purchase on the Company’s website, http://www.tdgreserach.com for a special introductory price of only $395 - a savings of $600.

About The Diffusion Group

The Diffusion Group is a “think tank” of consumer technology analysts charged with providing timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about The Diffusion Group, visit our website at http://www.tdgresearch.com .

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Andy Tarczon