NHL Star Darcy Tucker Signs Deal With Kewl International

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Kewl International (Other OTC: KWLI.PK - News) said today it has finalized its previously announced agreement with Kool Telecom for the launch of a unique, hockey-based "Collector Series" pre-paid telephone card. The initial series will feature Toronto Maple Leaf star forward Darcy Tucker and is expected to be available at select leading Ontario retailers in September, to be followed by cards featuring other fan favorites in targeted cities throughout the U.S. and Canada.

Kewl International (Other OTC: KWLI.PK- News) said today it has finalized its previously announced agreement with Kool Telecom for the launch of a unique, hockey-based "Collector Series" pre-paid telephone card. The initial series will feature Toronto Maple Leaf star forward Darcy Tucker and is expected to be available at select leading Ontario retailers in September, to be followed by cards featuring other fan favorites in targeted cities throughout the U.S. and Canada.

Andrew Wells, president of Kool Telecom, who will be spearheading the launch, stated, "We're extremely delighted to be teaming with Kewl to bring this unique and exciting new product to hockey fans across North America and strongly believe it has a great chance of becoming a cherished and valuable collectible."

Mr. Wells added, "We're working feverishly on a variety of exciting marketing concepts and promotions to break through the phone card 'clutter' and get the attention of our targeted consumers. Beyond the initial stage, working closely with Kewl, we're confident of being able to extend the calling card product to other leading sports with fans both here and on other continents."

Domenic Fanelli, chairman and president of Kewl International, stated, "We're especially pleased that Darcy Tucker, a Toronto favorite and long time Kewl supporter, will be the first player to be featured in the 'Collector Series.' We expect he will be joined over time by other players who love the Kewl brand and what it represents."

He added, "For Kewl International, this represents a unique opportunity to generate highly profitable revenues within the first 30 to 90 days of the launch, as well as a potentially significant ongoing revenue stream as the cards reach new markets throughout North America and elsewhere. The company also continues to work on hammering out details of other important initiatives we've announced and hopes to have these in place in the near future."

The company said that as the "Collector Series" reaches the market it will provide additional details and updates on its progress.

About Kewl

Developed by professional players and individuals born and bred on the game, KEWL hockey clothing illustrates a specific style, spirit and character synonymous with its international attraction. The popularity and growth of hockey across North America and around the world makes KEWL a distinct and refreshing addition to a hockey fan's desire to own more of the game. The future of KEWL will mean the expansion of its hockey roots into other sports and apparel segments. As this highly successful brand name gains popularity, it lends itself to the crossover into these areas.

KEWL products are sold in over 425 stores across Canada, including the following retail sports chains: National Sports, Sport Chek, River City Sports, Sport Mart, Sport Experts, Play It Again Sports, Jersey City, Cap Connection, Players Bench and Source for Sports. KEWL products and the new Kewl NHLPA collections are also endorsed by some of the biggest names in professional hockey, including Shayne Corson, Darcy Tucker, Ryan Smyth, Travis Green, Bryan Marchment and many more.

About Kewl International

Kewl International (Other OTC: KWLI.PK - News) is a U.S. non-reporting company recently named the sole marketer and distributor of Kewl sports apparel in the U.S. The Kewl Corporation and Kewl International have announced that they are in merger discussions. Additional information about Kewl International is now available on its website: http://www.kewlsports.com

About Kool Tel

Kool Tel Inc., is a subsidiary of privately owned Teleplanet Communications, based in Toronto. Teleplanet is an innovative provider of telephony services including VoIP and SIP-based services that integrate the latest technologies to enhance the experiences of wholesale, enterprise and retail end users. Kool Tel was formed to focus on developing and implementing new approaches to the retail prepaid calling environment.

Forward-Looking Statements

The management of the company, who take full responsibility for its content, prepared this press release. Statements in this news release concerning the company's business outlook or future economic performance, anticipated profitability, revenues, expenses, or other financial items and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are "forward-looking statements," as that term is defined under the Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties and factors include, but are not limited to, future capital needs, changes and delays in product development plans and schedules, customer acceptance of new products, changes in pricing or other actions by competitors, and general economic conditions.

Distributed by Filing Services Canada and retransmitted by Market Wire

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For more information please contact:

Gary Trump

MediaComm IR Intl.

772-794-3302

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