NEW YORK (PRWEB) August 25, 2004
Westport Corporation announces the acquisition of the Yasmena Inc. (also known as the handbag re-invented). Launched in 2000, the phenomenon of the Yasmena bag is the brainchild of New Yorker Emily Blumenthal and is currently the must-have accessory that is sold in specialty stores and major retailers across the United States.
The Yasmena bag is the ultimate patented handbag and far surpasses the wristlet trend. The Yasmena bag wears like a bracelet however has an additional ring handle that allows women to wear their handbag with comfort and ease - without the awkwardness of clutching, grabbing or hanging. Yasmena has become the celebrity and red carpet must-have fashion meets function bag. When the wristlet trend is over - the Yasmena bag will still be here, as every woman will always need a little bag to 'hold onto' when she goes out.
ÂWe believe that Yasmena has presence in channels of distribution that we have been looking to expand. We are very excited to have Emily and her company as part of the Westport family,Â said Richard Florin, CEO of Westport Corporation. ÂShe brings a passion and creativity that is a good fit with our projected growth strategy.Â Yasmena was acquired for an undisclosed amount. The new product lines will be introduced the beginning of October 2004 and will range from moderate to better price points.
Westport Corporation is a privately held company based in Pine Brook, New Jersey with a showroom on West 34th Street in New York. Westport is currently among the countryÂs leading manufacturers and distributors of ladies and menÂs personal leather goods trading under its proprietary brand, Mundi, as well as various licenses including Perry Ellis and Kenneth Cole. In addition to wallets, Westport markets a variety of ladies and menÂs business cases, handbags and accessories.
Sales: Emily Blumenthal, 800-457-7782, firstname.lastname@example.org
Press/Media: Astra P.S. Dorf Press Relations, 347-528-5559, email@example.com