International survey to probe attitudes to public relations measurement

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World's leading PR Associations collaborate in global survey. First time anyone has tried to measure the world?

PR Measurement is now firmly on the global agenda. The World’s leading PR Associations have teamed up with public relations measurement consultants KD Paine & Partners of Durham NH, USA, and Benchpoint™ Ltd of London, England, to conduct a multi-lingual survey of the world’s public relations and communications practitioners and their senor internal or external clients.

The survey will probe attitudes to the measurement and evaluation of public relations, and compare and correlate the results from different business sectors and countries.

The results will be presented at the second Measurement Summit in Durham, NH, USA, in September 2004, when many of the world’s leading public relations practitioners and measurement specialists will meet to debate the latest ideas and techniques of communications measurement.

Donald K Wright PhD, Professor of Communication at the University of South Alabama, and President of the International Public Relations Association will present the findings, with Richard Gaunt, CEO of Benchpoint™, who is also a senior UK public relations practitioner.

Said Professor Wright: “The survey will give us a global picture of the state of Communications measurement from the perspective of the profession itself, and from the senior directors who use public relations as a strategic tool. It will also provide an insight into different attitudes to research, and any cultural barriers which might exist”.

It should not take more than 10 minutes to complete.

The Measurement Survey is being conducted on line by Benchpoint™ Ltd, a new, inter-active, research and measurement company which provides detailed, analysed results in real time.

It is being channelled through the major professional and public relations associations around the world, including IPRA, The UK and US IPRs, IABC, and national associations in Germany Belgium, Poland, Italy, Eastern Europe South Africa and Australasia. Professional communicators who are not members of associations can do the survey by going to:

Anyone in the public relations community, and senior executives of companies employing in house or external public relations people, can take part.

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