New Millennium Minds in the Search Marketing Metrics Guide

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New Millennium Minds provides data, turning a widely held Web marketing rule upside down.

According to Rob Thrasher, founder of New Millennium Minds, "It has been an industry accepted myth for many years that dynamic sites can't get catalogued, or spidered, efficiently. Since 1999, we have used an internal tool we call Spider Safe URL, and it has helped us grow our key-phrases in Google exponentially to over 14,000 key-phrases. These are natural search phrases, meaning free."

The tool used to increase the degree of search engine optimization was used primarily in-house by the team, and only in the past few months, after producing a piece of the data for Marketing Sherpa, did they realize the possible value of the tool.

According to Thrasher, "The tool is like a pair of glasses that our server let Googlebot, and other spiders, borrow while they spider our dynamic site. Over seventy percent of all our search engine referrals/landing pages existed solely due to the fact that Spider Safe URL was implemented. I explain how to use your dynamic site as an automated key-phrase pump in the New Millennium Minds blog."

According to the Search Marketing Metrics Guide, by Marketing Sherpa, the team owns over fourteen thousand key-phrases in the natural search of the search engines, Google in particular. Spider safe URL can be downloaded at no cost, as shareware, by mentioning New Millennium Minds at ActivSoftware. The entire set of data provided by New Millennium Minds, also known as ActivSoftware, can be attained by purchasing the Metrics Guide through the Marketing Sherpa Web site.

About ActivSoftware

Rob Thrasher and Gary Kraeger began building dynamic, database driven Web sites in 1995. In the last quarter of 1999, with two new partners, Pete Freitag and Greg Alton, they launched their flagship web-based, server side software product, ActivEdit. ActivEdit, and the subsequent line of a dozen more products to follow, is used by developers of corporate intranets and dynamic Web portals. Freitag coded Spider Safe URL in Y2K in order to make their dynamic Web site more search engine friendly.

About Rob Thrasher

Thrasher is a co-founder and owner of ActivSoftware, Inc, and the New Millennium Minds blog. Thrasher began researching marketing using the search engines in 1995. He was highlighted in the New York Times in November, 1996 due to his success in the field. - New Millennium Minds

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