DemandG to Deliver Workshop Series on Measuring and Improving Marketing Effectiveness

DemandG, an innovative marketing ROI strategy and execution consultancy, today announced that it will be providing a series of workshops to help marketing professionals prove that their marketing programs generate revenue. The marketing metrics and ROI workshop will greatly improve the marketers skill set by teaching them how to measure, prove, and improve marketing effectiveness for their organization.

(PRWEB) August 31, 2004 -- DemandG, an innovative marketing ROI strategy and execution consultancy, today announced that it will be providing a series of workshops to help marketing professionals prove that their marketing programs generate revenue. The marketing metrics and ROI workshop will greatly improve the marketers skill set by teaching them how to measure, prove, and improve marketing effectiveness for their organization.

The workshop utilizes concepts from the firms book, Return on Marketing Investment, and from its burgeoning consultancy which has put marketing ROI and metrics into practice at numerous organizations. The highly interactive program will increase a firms return on marketing by teaching how to:
•   Build a revenue-oriented marketing plan and budget
•   Determine the results of campaigns
•   Improve marketing data collection
•   Prove the value of marketing efforts to the CEO, CFO, and sales team
•   Apply the latest tools, techniques, and technologies

Now more than ever, marketing metrics and ROI are critical to the career of marketers," said Sami Jajeh, principal with DemandG. For marketers to increase their value to the organization, they must prove their worth by quantifying the results of their programs. Recent surveys show that marketers who can tie revenue and profit to their initiatives earn 20 to 30% more."

The first two workshops are planned for Atlanta on October 20th and in New York on November 4-5th. They are designed to be highly interactive sessions, applicable to all marketing professionals, regardless of level or background. The instructors include Guy Powell and Sami Jajeh, two internationally-recognized experts on the subjects of marketing and ROMI. With more than 40 years of hands-on marketing experience between them, Guy and Sami have presented and trained thousands across the globe. For more information on the marketing ROI workshops, visit www.romiworkshop.com .

About DemandG
DemandG is a marketing ROI and strategy and execution consultancy. DemandG helps marketing organizations make the change to a ROMI-based marketing organization so they can prove the value of marketing quantitatively. To do this, DemandG first helps marketing executives pinpoint the greatest marketing-based levers of revenue in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandG provides strategy, market research and analytics, messaging, demand generation, and creative services. For more information on DemandG, visit www.demandg.com . For more information on the book, Return on Marketing Investment, visit www.returnonmarketing.net .

DemandG is a trademark of DemandG, LLC.

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