Of the total 5 billion video streams served during the first half of 2004, 79.1% were at broadband (100 kbps and above) rates, with an average length of view of 30 minutes per unique user per month per site

(PRWEB) August 28, 2004 -- Research and Markets announces the addition of this new report entitled "Broadband Streaming Video: Viewer Metrics and Market Growth Analysis 2000 - 2004 YTD" to its offerings.

Video streams viewed at broadband rates by high-speed users (at home and work) have, within a span of three years, experienced rapid growth and now account for close to 80% of total views.

This report examines in detail the audience and user metrics of broadband video online from 2000 through 2004 YTD, with comparisons to narrowband streaming video consumption from 1998 through 2004.

The report covers:
- Historical and current market data that shows how total broadband streams served per unique user per month rose by 43% (for sites with 90% broadband usage) to 15.4 during the first half of 2004, with an average length of view of over two minutes and average bit rate of 225 Kbps

- Total narrowband streams served per unique user per month from 1998 through 2004 YTD, and comparisons with broadband usage metrics

- Of the total 5 billion video streams served during the first half of 2004, 79.1% were at broadband (100 kbps and above) rates, with an average length of view of 30 minutes per unique user per month per site

- Comparisons of broadband and narrowband streaming video on AOL, AOL Broadband, and how they compare to the Internet

- Streaming metrics per subscriber for subscription offerings such as Real Networks SuperPass service

- Sites with broadband streaming video advertising

Report Contents:

EXECUTIVE SUMMARY
- Broadband Video Streams Predominate in First Half of 04
- Broadband and Narrowband Video Marketshare: 2000 -2006
- Broadband Streams Served to Unique Monthly Users
- Total Video Streams Served per Unique Monthly User
- Sites and Networks with Substantial Video Streaming Typically Host Video Advertising, Including Some Stand-Alone Subscription Sites
- Higher Stream Usage Seen On Subscription Services
- Real Networks Streams Served to Subscribers

CHAPTER ONE
- Broadband Video Streams Predominate in First Half of 04
- Video Streams Served: Broadband and Narrowband
- Broadband and Narrowband Video Marketshare: 2000-2006
- Broadband and Narrowband Streaming Video Comparison: First Half '04

CHAPTER TWO
- The Broadband Effect: Streaming Video Usage on a Per Month Per Unique User Basis Rises by Double-Digits in 04
- Broadband Streams Served to Unique Monthly Users
- Broadband Streams to Unique Monthly Users
- Broadband Streams Served to Unique Users: Comparison 2003 vs. 2004 YTD
- Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site
- Historical Analysis: Broadband Users are Driving Streaming Media Consumption: 2000 through First Half 2004
- Total Video Streams Served per Unique Monthly User
- AOL Broadband And Total Video Streams Served to Unique User Comparison: Jan '03 - June '04
- AOL Broadband And Total Video Streams to Unique User Comparison: Jan '03 -June '04
- AOL Broadband and Narrowband Streaming Video Comparisons: 2003 and 2004 YTD
- Historical Data Analysis of Video Streams to Unique Users: 1998 through First Half 2004
- Total Streams (Broadband and Narrowband) Served Per Unique Monthly User
- Narrowband Streams and Unique User Analysis 1998-1999
- Narrowband and Broadband Stream and Unique User Analysis: 2000
- Broadband Streams Served and Unique Users: 2000
- Total Broadband and Narrowband Streams Served Per Unique User: 2001
- Broadband Streams Served to Unique Users: 2001
- Total Broadband and Narrowband Streams Served Per Unique User: 2002
- Broadband Streams Served to Unique Users: 2002
- Broadband Streams Served to Unique Users: 2003
- Selected Broadband Only Sites and Unique Users to Video Streams Served Analysis: First Half 2004
- Broadband Streams Served to Unique Users: Comparison 2003 vs. 2004 YTD

CHAPTER THREE
- Broadband Advertisers Now Targeting Broadband Streaming Video Sites
- Market Analysis: 2003 and Beyond
- Streaming Audio and Video Gross Ad Billings: 2003-2005
- Streaming Video: Database of Sites Utilizing Streaming Advertising in 2003
- Sites and networks with substantial video streaming typically host video advertising, including some stand-alone subscription sites
- Streaming Video Sites and Advertising
- Advertising Supported Streams to Unique Users Database of sites: First Half 2004
- Advertising Supported Streams to Unique Users Highest ratio of ad-supported streams to unique users

For a complete index of this report click on http://www.researchandmarkets.com/reports/222373

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com