Laguna Niguel, CA (PRWEB) August 26, 2004
EnduranceRadio.com, a new website focusing on triathlons, marathons, swimming, cycling and adventure racing, has been interviewing athletes of all experience levels about what works in endurance sports.
ÂBy talking with endurance athletes at all levels and broadcasting the interviews online, weÂre able to help other athletes improve their performance,Â said the siteÂs owner, Tim Berkwin.
Launched just a month ago, http://www.EnduranceRadio.com covers subjects such as training, nutrition, racing techniques and mental toughness. Endurance racing, such as triathlons and long-distance adventure races, have become hugely popular over the last two years. EnduranceRadio.com also offers advertisers a unique way of targeting a sought-after audience of professionals looking for tools and training to improve their personal records.
ÂNot surprisingly, endurance athletes tend to be high-achievers and this extends into their professional lives as well,Â said Mr. Berkwin. ÂCompany executives, doctors, attorneys, and business owners tend to make up a large part of the endurance athlete community and this makes them an important target market for all types of advertisers.Â
# # #