ROCHESTER FIRMS MAKE HISTORY IN TV AD BIZ - Electronic Link Connects WRWB-TV and 8 Local Agencies

Strata clients in Rochester, NY are the first to enjoy the benefits of a true electronic marketplace".

(PRWEB) August 28, 2004 -- Strata Marketing, Inc., the leader in software applications for the media industry, is proud to announce EC/EDI (electronic contracting/electronic data interchange) is now available for broadcast television stations and media buying agencies. Strata clients in Rochester, NY are the first to enjoy the benefits of a true electronic marketplace". Through Strata software, WB16 (WRWB-TV) and eight Media Buying Services/Agencies now have the ability to negotiate advertising deals in real time". WB16s General Sales Manager, Steve Arvan, said This makes it so much easier to respond to our customers needs. Now we can provide extremely accurate and targeted media programs in less time, with ease." Mary Rockefeller, Spin Marketings Vice President/Media Director said, This is such a time saver -- its sort of like when the fax was first introduced -- no one could believe how easy and fast it was to send information. I hope every station in the market would entertain using Strata, it would save all of us so much time."

In the past, a TV account executive would send a list of available commercial time to a media buying agency. There, a buyer" would type a rate request or broadcast order, print it out, and fax it back to the account executive (AE). The AE would have to re-type the data, print a customized report and fax it back. At this point, the negotiations would begin. After agreeing to a deal, the broadcast order would be edited, the changes noted in a computer program, then re-printed and faxed for confirmation. Due to repeated data entry, the deal-making process has been a labor-intensive, time-consuming task. Not any more. This unique, direct two-way connectivity from Strata covers all aspects of electronic ordering -- rate requests, proposals, and orders that can be exchanged with just a few computer keystrokes. No waiting for a fax, no need for paper orders! Strata technology significantly reduces the chance for mistakes, allowing buyers and sellers to be more productive.

This announcement is further evidence of Stratas pioneering work in the field of EC/EDI. Recently, the Television Bureau of Advertising (TVB) asked software companies to make the EC/EDI dream a reality. Strata listened. Strata delivered. Through its commitment to TVBs EDI open standards, Strata has been a driving force in providing electronic solutions for the broadcast industry. At Strata, weve always believed our software exists for one reason -- to help our clients be more productive", said John Shelton, Strata President and COO. Directly linking agencies and stations is no longer a dream, its happening now. Full connectivity between broadcasters and agencies means fewer errors, less paperwork, and more time for everyone to do what they do best".

Strata Marketing, Inc. develops premier software applications for the media industry. Electronically connecting research through traffic and billing, Strata products are the first choice. The Chicago-based company has more than 1,000 clients in the radio, television, cable, and media buying industries.

For more information, please contact:
Mike McHugh
Strata Marketing, Inc.
312-222-1555