NBA Superstar Kenny Anderson continues to PASS THE ROC in his latest off-court business venture

NBA Superstar Kenny Anderson partners with PASS THE ROC and introduces Spring fashion line at Magic Convention in Las Vegas, Nevada.

New York, NY (PRWEB) August 28, 2004 -- PASS THE ROC founders Jarrod Greene and Ahmed Lago have a new feather in their already pluming fitted cap. The sportswear design team who have trademarked the year in which basketball was invented, 1891, have scored again by adding the NBAs Kenny Anderson as a partner in their power forward thinking company.

Founded in 1994, PASS THE ROC has made strides to brand the niche that exists between basketball and popular culture by securing an exclusive endorsement deal with street ball all-star Randy White Chocolate" Gill, the winner of MTVs highly acclaimed series Whos Got Game?" Braining on Anderson as not only an endorser, but also as a partner in the company allows PASS THE ROC to continue to establish its brand as the official basketball outfitters.

PASS THE ROC will host a hospitality suite reception during the Magic convention in Las Vegas, Nevada allowing the press and retailers to be formally introduced to their Spring 2005 line which includes their traditional warm-up suits, jerseys, and fitted caps as well as new additions including new washed denims, and button-up shirts.

With international distribution, and a new partner on board, the lines popularity and variety will expand to footwear, boys and a womens line.

Press inquiries and interview scheduling for the PASS THE ROC hospitality suite featuring Kenny Anderson on Monday, August 30th, 2004 and Tuesday, August 31st, 2004 from 9:00am until 6:00pm and Wednesday, September 1, 2004 from 9:00am until 12:00pm should be made immediately via the JVS & Associates Consulting Group.