Hasbros Trivial Pursuit DVD Pop Culture II to Include Sarasota Companys Product

Hersch and Company, Los Angeles, has selected the BeJeweler® electric rhinestone setter for inclusion in their newest DVD game. The BeJeweler®, is owned by Creative Crystal® Company, Sarasota, Florida.

(PRWEB) August 29, 2004 -- Hersch and Company, Los Angeles, has selected the BeJeweler® electric rhinestone setter for inclusion in their newest DVD game. The BeJeweler®, is owned by Creative Crystal® Company, Sarasota, Florida. Creative Crystal® is a pioneer in the iron-on embellishment field and introduced the BeJeweler® to the America in the 90s .

We are extremely excited about this level of recognition," said company president Lucia Reid. We have found many companies using our trademark, BeJeweler®, as a generic term for rhinestone applicators. Nearly everyone in the industry is familiar with our company and the BeJeweler®. It was the first of its kind to be introduced to America and has earned its place in 'history as an icon of this era."

The BeJeweler® is a precision tool that physically picks up Swarovski® hot-fix (pre glued) rhinestones and applies them to nearly any surface. It is used extensively in the ice skating, dance competition, pageantry, craft, costuming and designer fields. The Company has provided embellishments for Merv Griffin Entertainment, Rosie ODonnell, Saturday Night Live, the movie Miss Congeniality", MGM Grand and many other well know companies.

The original BeJeweler® is a professional model," Reid added. We have just introduced a craft version, BeJeweler® Stone Styler, which will be on the shelves at Hobby Lobby Craft Stores across the country. We expect many other fabric, costuming and craft stores to take advantage of this program since it encompasses an entire range of rhinestones and support materials. It is being distributed by Checkers (www.checkersdist.com), the largest craft distribution company in America. The BeJeweler® is being filmed on Carol Duvalls show for HGTV next week and is currently also on HGTV.

Creative Crystal® Company relocated from Connecticut to Sarasota in July 2001 and is a leading distributor of Swarovski® rhinestones, craft kits and a manufacturer of custom rhinestone transfer motifs.