Broadband Price War Heats-Up, ADSL4LESS.COM Has an Aggressive Approach to Gain Market Share

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ADSL4Less offering Broadband at £13.99 per month, the lowest price in the UK a newcomer in the UK market place has invested heavily subsidising prices as another approach to gain large numbers of customers. Taking an alternative approach to other ISP’s whom have spent vast sums of money on the acquisition trail only to fall foul of system integration processes that hinder growth, reduce profits and in the end increase broadband prices.

ADSL4Less raised over £15million in its first round of funding and is now on target to be EBITDA positive by April 2005.

Cash rich ADSL4Less discounted the acquisition route and concluded that by reducing prices on a product that is a commodity would attract large numbers of clients and in return keep in control of their in house systems and would make growth more manageable.

The simple approach of selling one product seems to be working, only offering the 512K package and migrations to all other packages available is making it a very simple choice for the consumer.

ADSL4Less is looking to sign up 35,000 new customers over the next 12 months.

To purchase Broadband or migrate to a lower cost supplier Order Online at:

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John Green
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