Sea Gull Lighting Launches Consumer Home Magazine

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Sea Gull Lighting Launches Consumer Home Magazine, Self-publishing Bring It Home Magazine for partner showrooms

In what may be an industry first, Sea Gull Lighting has announced the launch of a consumer magazine of trends, tips and style for the home. This self-published magazine, Bring It Home, was created for the company’s partnering showrooms, enhancing the relationship and value between the showroom and the consumer. Bring It Home supports the image that the local lighting showroom is the source for trends and décor tips –that there is a professional and expert team available to the consumer that isn’t always found at other competing retail environments.

According to Ace Rosenstein, vp marketing and business development, “we envisioned Bring It Home as a magazine for our showroom partners – it is their magazine. Retail is a competitive environment, it is in offering something unique or of value to the consumer that will separate the players, and we feel strongly that this magazine supports those efforts – it is important to us to offer tools that position our partners for success, their success is our success – we’re committed to innovative solutions.”

To fully round out the concept and value to the lighting showrooms, Sea Gull Lighting has developed two promotional options for partnering showrooms to take advantage of – one being an imprint on a back cover area for messaging or branding by the showroom, the other is a “belly-band” offer – a printed wrap-around the magazine that can be customized to promote the lighting showroom partner.

Bring It Home offers readers insider tips to the latest trends in color for the home, tips on easy decorating solutions and innovative products that help make living life a little easier or more fun. It is a magazine for real people, who live in their homes.

Headquartered in Riverside, New Jersey, Sea Gull Lighting products, Inc., is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 85-year-old company provides more than 3,100 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. These products are marketed worldwide under the Sea Gull Lighting®, Ambiance Lighting Systems®, Monte Carlo Fan Company®, PGA TOUR® Home Collection and Carolyn Kinder Lighting brand names. Sea Gull Lighting is also a proud partner of the EPA’s ENERGY STAR® Program, a voluntary government-sponsored program designed to conserve energy and protect the environment through the reduction of greenhouse gas emissions.

For more information on Sea Gull Lighting and its products, contact Jody De Vine at 856-764-0500 or jdevine@seagulllighting.com .

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