New Browser Companion Puts Entire Amazon.com Catalog at Web Surfers' Fingertips

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WWWinkazon is an innovative Internet Explorer browser companion which smoothly integrates the Amazon.com catalog searching and buying process into the web browsing experience. Capable of being turned on and off with a single click, it allows surfers to search by simply selecting any text on any page, then displays the results in a compact format right at the bottom of the browser window.

Naturally Open announced today the release of v1.0 of its innovative browser companion "WWWinkazon", putting the entire Amazon.com catalog at web surfers' fingertips.

Bob Myers, CEO of Naturally Open, stated, "While surfing the web, things that you might like to buy are constantly catching your eye. With ​WWWinkazon, now all you have to do to start a search is to select any text on the page. Then, the results are displayed in a compact summary format right at the bottom of the browser window. ​WWWinkazon integrates search right into the basic browsing process."

In designing ​WWWinkazon, Naturally Open researched exactly how people currently search on-line catalogs and how they use the results. They found the current process is very awkward: opening a new window, jumping to a new site, typing in search terms, sifting through the results, then closing the window when done. ​WWWinkazon is designed to streamline this process to the extreme.

​WWWinkazon works seamlessly in conjunction with Internet Explorer. The user browses exactly as he or she always has, but with ​WWWinkazon's features available at the click of the mouse. Since internally ​WWWinkazon uses Amazon Web Services (AWS), a next-generation data retrieval system, it can perform a search and display the results in well under one second.

​WWWinkazon is completely free and is downloadable from http://www.naturallyopen.com/wwwinkazon online. Naturally Open also plans to provide customized versions to web publishers and others who wish to take advantage of this new searching paradigm. The company also envisions sister products to bring the same ease-of-use to web surfers interesting in searching the web for other kinds of information.

About Naturally Open

Naturally Open is a technology developer located in sunny Southern California, devoted to enhancing the world's web browsing experience. It provides its innovations to the world in the form of completely free, easy-to-use, useful products.

Naturally Open is proud to be an Amazon.com Associate.

CONTACT INFORMATION:

Bob Myers

Naturally Open

310-497-7176

http://www.naturallyopen.com

Press Contact: Bob Myers

Company Name: NATURALLY OPEN INC.

Email: rtm@naturallyopen.com

Phone: 310-497-7176

Website: http://www.naturallyopen.com/wwwinkazon

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