Majorium’s New Integrated Multicast Learning Technology Economically Delivers Seamless Integration of Blended Training

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Integrated Multicast Learning challenges the way traditional training produces results. For every dollar companies invest in the Majorium sales training method, most average a two hundred dollar increase in new sales that is generated from the direct application of the concepts taught by the training program.

– Corporate trainers have been looking to blended training to reduce classroom time while increasing effectiveness and reducing training expenses. Several problems have emerged in the implementation of blended training.

1. Few companies offer blended training programs. Off-the-shelf components are mixed and offered as blended programs. Few share the same competencies and curriculums. This results in mixed results.

2. The available content management and delivery platforms are expensive and difficult to implement. While some e-learning programs may be more affordable, the infrastructure drives the training cost up.

3. Issues have arisen about attendance and completion. Employees are resistant to log on to e-learning websites to perform one or more hours of training exercises.

4. Many e-learning programs fail to meet employees’ expectations due to poor content or condescending training attitudes.

Majorium, an innovative and emerging information technology company has learned to harness cheap technology to profitably deliver corporate training for $75.00 per participant. Its standard training program includes three months of comprehensive blended training lessons, group discussion activities and monthly testing and evaluation. It is able to do this without sacrificing the overall quality and the results it produces.

Trainers can seamlessly integrate Majorium’s Integrated Learning Technology to:

1. Deliver self-directed training lessons two or three times per week in PDF format. Lessons are delivered directly to each participant’s desktop computer. There is no need for employees to logon to a website. The training is brought to them.

2. Each self-directed training lesson focuses on a single training concept and can be conducted at the user’s convenience in short blocks of time, usually less than 20 minutes per lesson.

3. Lessons use advanced informational architecture concepts to make self-directed lessons easy to read, use and apply.

4. Trainers and managers are provided with discussion materials to tap into employees’ synergy to discuss ideas stimulated by the self-directed lessons.

5. Trainers and managers are provided with the materials to conduct interactive workshops that link the training activities to employees’ jobs. This effectively transfers training to the workplace.

6. At the end of the training month, employees are tested on-line for both retention and comprehension. Scores are reported to training managers.

This blended training is coordinated. All elements are integrated with each other, sharing mutual competencies and curriculums. Concepts are cross-linked and reinforced multiple times during the monthly training period. Once training is contracted, it is seamlessly delivered without the need for expensive content management and delivery infrastructure. Majorium uses existing technology used by all companies, to drive training costs down training courses.

Training managers who are concerned with employee resistance to new training methods should note that sixty-six percent (66%) of participants preferred Integrated Multicast Learning over conventional seminar training (33%) and e-learning (8%). According to David Drickhamer of Industry Week, “Companies can’t afford to waste time or money on non-value added training.” He cites the failure of training results in the inability of companies to “provide any knowledge of lasting value … and fails to have a long term-impact on performance.”

Integrated Multicast Learning challenges the way traditional training produces results. For every dollar companies invest in the Majorium sales training method, most average a two hundred dollar increase in new sales that is generated from the direct application of the concepts taught by the training program. Additionally, participants in the Majorium leadership program achieve an average 618 percent return on their training investments after their first year, with additional residual returns reported in subsequent years.

Mr. Drickhamer observes “real employee development, the foundation of any sustainable culture change, combines classroom sessions with on-the-job practice and on-going reinforcement… Training is continuous, driven by operational strategy and is delivered by peers… Such activities are maintained because they can be directly linked to behavior changes and activities that drive business results.”

To assist training managers to assess new training technologies and programs, Majorium is providing a free downloadable ROI Evaluation Tool on its website (http://www.majorium.com). This tool allows training managers to evaluate competitive training programs to identify the one that best meets their needs. The ROI Evaluation Tool is free of charge and obligation. It is formatted as an Excel database for easy use.

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Timothy Bednarz
Majorium
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