Horizon & Co Launches New Website at WWW.HORIZON-CO.COM

Horizon & Co., one of Canadas leading small group luxury travel companies, has launched a completely re-designed website at www.horizon-co.com.

Toronto (PRWEB) September 1, 2004 -- The launch of www.horizon-co.com completes the re-branding process that we have been going through for the last 8 months, says Norman Howe, one of the owners of the business along with Markus Schale & Dino Zuppa. The first thing that Markus, Dino & I did when I joined them at Horizon Holidays was to spend a weekend hammering out a shared vision and set of values for the business. Fortunately, our visions were so much in alignment that we finished by mid-day Saturday and were able to spend the rest of the weekend celebrating our new partnership. On the following Monday, we changed the name to Horizon & Co, developed a new logo, and started the creative process of completely re-inventing the brand, starting with the brochures and materials, then moving to the trips themselves, and finally ending with the launch of our new website. Since the website is really the calling card of the business, we wanted a sight that was visually rich, lusciously designed, easy to navigate and superbly written. Our graphic designer (Shauna Rae), our web developers (Bonasource) and our in-house team (Katy Pettit, Amit Ajwani & Peter Lo) worked flat out for the last few months to bring it to fruition."

While the integrity, reputation and character of Horizon Holidays was well established, we felt that the brand personality didnt reflect our new vision for the business" says Markus Schale, President. We wanted to develop materials that conveyed the sophistication of the company without being too pretentious, something that conveyed the quality of the trips but also the sense of fun, passion and creativity that we bring to the travel experience. In addition to changing the branding, we also felt that it was important to develop new trip concepts that reflected our values, and thus we created an Exploratory Series of trips to complement our Classic Series. The Exploratory series is focused around hands-on experiences and sensory immersion, and we are launching innovative new trips ranging from our On Stage series developed by the talented theatre director Dennis Garnhum to a culinary series based out of private villas in Provence & Tuscany."

The most exciting thing for me, says Dino Zuppa, " is that we now have a website, marketing materials and trips that support our ambition to become a world-class travel company. We are already a well-known and respected boutique travel company in Canada, but now we have the platform to start competing globally, and Im confident that we can hold our own. There is no point in begin in the game if you dont aspire to be the best."

Horizon & Co (formerly Horizon Holidays, founded in 1963), runs guided and custom trips around the world, from Vietnam to Iceland, by land, by water and by rail. Please contact Norman Howe (nhowe@horizon-co.com) if you are interested in additional information about Horizon & Co.