Mashita Electronics Introduces Cost Saving Unit

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Mashita Electronics has announced the sales roll-out of the “Watt-Minder.” The Watt-Minder is a low cost, easy to use watt-meter which displays the cost of energy being consumed by any 110 volt appliance. The cost data is displayed by hour, month, and year, and the consumer can set the Watt-Minder to the actual costs being charged by the local utility provider thereby increasing accuracy and versatility.

“The Watt-Minder uses an intuitive logic,” says Chihiro Akiyama, director of research, “this makes it very user friendly”. “The built-in electronics gives the direct cost of running an appliance like a computer monitor or stereo, and automatically calculates averages over time for variable thermostatically-controlled appliances such as a refrigerator or freezer,” continued Akiyama.

Akiyama explains that the actual electronics are battery powered, and so the instrument is safe and easy to use. The meter can measure appliance usage wherever the appliance is plugged in, but because of the battery-powered electronics, the meter can be read in any comfortable well-lit area. In addition, the Watt-Minder has a built-in battery saving feature that prolongs the battery life by turning off the liquid crystal display after 3 minutes of usage.

The reasons for Mashita to invest in the development of this instrument are a bit more complex than what may appear on the surface. We are all consumers of electrical energy, but the product (electricity) is invisible and abstract, the billing methods are not well understood, and there is no easy method for the consumer to identify usage by appliance. Often the claims of appliance manufacturers are “just pennies per day”.

A true statement indeed, but a bit of vital information is missing. With the Watt-Minder the consumer can now easily determine just HOW MANY pennies per day. Mashita believes that as consumers gain knowledge about the actual cost of usage, that it may create feed-back into the engineering process of future appliances and spur manufacturers to increase the efficiencies of their products.

The Watt-Minder will soon be available nationwide through mass merchandise and home improvement retailers. Initially sales are also planned through the company’s website.

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Chihiro Akiyama