(PRWEB) September 2, 2004
Have you ever wondered which web sites get all the visitors and how they do it? Everybody knows the big ones, Yahoo, Google, MSN, Amazon.com, eBay and so on. But what about the millions of small to mid-sized businesses; how do they succeed? To find out just ask LevelTen Design, the most popular business services design firm on the web.
LevelTenDesign.com is the top ranked "Most Popular in Design" web site by Amazon.com's Alexa Traffic Rank service (http://www.alexa.com/browse/categories?catid=348131). Despite more than 3,000 competitors world wide in the business services design category, LevelTenDesign.com remains secure in the top place. Alexa reports LevelTenDesign.com has more than twice as many visitors and twice as many page views per visit as the nearest competitor, and their rankings keep improving.
The Alexa search engine, developed by Amazon.com, features a unique Traffic Rank service that has become the de-facto standard for determining a web site's traffic volume. Traffic Rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach).
"We are very proud of our top Alexa ranking,Â stated Tom McCracken, director of LevelTen. "It validates our best practices approach to web development and marketing."
However, for every success like LevelTen, there are hundreds that fall short. Tom offers insight into why so many web sites have failed, "There is an predominate expectation on the web of cheap, instant gratification. You can understand this psychology from a site visitor standpoint, but the problem is it caries over to web site owners. Too many web site owners believe the hype of cheap, quick fix web site design."
"Yes, with modern tools a modest website can be built in a few hours, but achieving business results takes real work. The reality is the truly successful web sites have invested considerably into well strategized content, creative design, technical and marketing."
LevelTen's own success did not happen over night. LevelTen has spent years experimenting and honing their web design and marketing expertise, all along steadily increasing traffic to their website. They have also invested heavily in high-end creative design, quality site content and resources, which has increased their siteÂs conversion rate. LevelTen has spent an estimated six figures in time and money over five years to achieve their top ranking. Is it worth it? A resounding yes - they report that their site currently produces millions of dollars worth of leads each year.
"We founded our agency to champion web best practices. We constantly do research, test theories and refine our concepts. What we have found is that there is a synergistic set of requirements a business website must have in order to achieve real success."
LevelTen's clients have benefited from this research. Virtually all of their clients have shown significant jumps in their own site's Traffic Rank since retaining LevelTen. LevelTen further reports that despite their premium pricing, their custom web sites average a positive return on investment (ROI) in under a year. This far exceeds industry trends where an estimated 80 to 90 percent of web sites never achieve a positive ROI.
"We know our prices are higher then most small web agencies and we know we sticker shock a lot of people who have gotten price quotes from others," remarks Tom. "In reality our rate card is very competitive. The difference is we know what it takes to do it right and are realistic about how much time must be spent to cover all the details. In the end, too many people focus on price and fail. Those that focus on ROI-based best practices have a much better chance of succeeding."
Tom warns, "You can't achieve excellence by following the easiest, quickest or cheapest path."
LevelTen Design is a full service e-media agency headquartered in Dallas, TX, offering web consulting, design, technical development and marketing. LevelTen uses a standards based best practice approach to achieve high ROI Web sites, multimedia, online applications and traditional advertising. LevelTenDesign.com (http://www.leveltendesign.com) is one of the most visited e-media agencies web sites in the world.
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