University of Dallas Announces Upcoming Seminar on High-Tech Marketing of Products and Services

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The University of Dallas Center for Professional Development, along with Business Decision Resources announce the scheduling of the Fall 2004 Marketing Seminar titled "Marketing of High-Tech Products and Services." This dynamic two-day seminar provides those responsible for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace.

Business Decision Resources, in conjunction with the University of Dallas College of Business Center for Professional Development, today announces its upcoming seminar on “Marketing High Tech Products and Services,” scheduled for October 27-28, 2004. The seminar, part of the fall 2004 Marketing Seminar Series, provides those responsible for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Participants will gain or improve their ability to use state-of-the-art marketing tools and techniques to link the needs of the customer with the drive for superior technology.

“Success in today's rapidly changing and increasingly competitive high-tech markets,” cautions Dale Fodness, Ph.D. and president of Business Decision Resources, “requires not only the flawless execution of basic marketing activities, but critical modifications to standard marketing strategy due to the volatility in these markets. Although many high-tech companies have an excellent reputation for innovation and product attribute superiority, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.”

This two-day seminar will enable attendees to:

•    Identify and apply key success factors in the marketing of high-tech products and services

•    Create and keep customers for high-tech products and services

•    Select and develop the most effective strategies for achieving high-tech marketing objectives

•    Implement and manage high-tech marketing strategies that deliver customer value and win in the marketplace

Dr. Fodness consults extensively with clients in communications/telecommunications, computers/software, consumer goods, entertainment, healthcare, travel/tourism/hospitality and e-business. Current and recent clients include Microsoft, Cisco Systems, DigitalThink and AMR. He has conducted seminars and corporate training sessions in Brazil, Venezuela, Malaysia, Singapore, China, South Korea, Mexico, Finland, Canada and Hong Kong.

The “Marketing High Tech Products and Services” seminar is part of the fall 2004 Marketing Seminar Series created by Dr. Fodness. Other seminars scheduled in the series include “E-Marketing Strategy: Identification, Selection, Implementation,” “Developing Customer-Focused Strategy” and “Strategic Thinking” all of which are held at the University of Dallas Plano Campus. Additional seminars are scheduled in various cities worldwide.

For more specialized needs, Dr. Fodness can also customize these and other seminar topics for organizations requiring in-house training. For additional information visit http://www.bdrglobal.com or contact Dale at 817-919-4533.

Email: info@bdrglobal.com

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