Interactive "Arthur" Goes to China

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The world-popular animated Marc Brown character "Arthur" offers fun early learning for Chinese Children through interactive CD-ROM games

The children of China are getting a new playmate and teacher to help them with early education.

An interactive CD-ROM series featuring the internationally popular, animated character ARTHUR has been licensed for release in the People’s Republic of China.

Based on the ARTHUR book series created by Marc Brown, which has sold over 52,000,000 books worldwide, and the Emmy award winning animated ARTHUR television series; the interactive CD-ROM program will help Chinese children improve their English language proficiency , while building skills in critical thinking, problem solving, memory, creativity, music, science, geography and moral values like friendship and fair play.

Each interactive CD-ROM in the series has fun-filled adventures with games, surprises, and challenges designed to delight and inspire young minds as they progress through five skill levels of multiple activities.

The Chinese Government has placed a high priority on Chinese children learning the English language, mandating that it be taught from toddler through high school.

The ARTHUR “Reading Games” CD, for ages 5-7 will contribute to this effort by boosting skills in word recognition, rhyming, reading comprehension, spelling, sentence structure, vocabulary, story building, and word matching while children play with ARTHUR and his animated pals.

The Chinese partners that are launching the interactive titles and workbooks with licensor American Television in China (ATC) have demonstrated successful localization of multimedia materials by publishing and distributing The Discovery Channel SCHOOL program of 52 VCD’s, 34 books and 34 interactive CD-ROM, all of which have been endorsed by China’s Ministry of Education . “We have a unique ability to modify our multimedia to align with the new Chinese Educational Syllabus,” said Sander Johnson, president of ATC, “… and thus can significantly contribute to educating the children of China both at home and in school”.

“ATC is proud to be offering a complete program of interactive ARTHUR CD-ROM and related workbooks to help children, parents and teachers integrate play time with a valuable learning experience”, said Michael R. Polin, CEO of ATC.

ATC plans to showcase their ARTHUR products and activities for the Chinese government and media, at the International Forum on the Chinese Cultural Industry being held in Shanxi, China, September 12-15. This year’s main themes and topics are animation and children’s education and ARTHUR will be highlighted as a model of international cooperation in this field.

Johnson concluded, “ARTHUR has captured the hearts and imaginations of children around the world with high moral values, rich educational content, and pure entertainment. Now that the Chinese Government and Chinese parents are embracing a more all-encompassing education that develops character as well as academics, we are proud to be introducing the world of ARTHUR to Chinese children for their enjoyment and discovery.”

AMERICAN TELEVISION in CHINA (ATC) is a California corporation dedicated to introducing the best of American education to the Children of China through books, television, and interactive media.


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Michael Polin
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