International Marketing and Public Relations Agency MMC, Inc. Launches 'STRATEGIUS Communications Service

MMC, Inc., an international, dedicated business-to-business public relations, marketing, and media relations agency, announces the launch of STRATEGIUS, a new strategic marketing and communications service.

Bristol, RI (PRWEB) September 3, 2004 -- MMC, Inc., an international, dedicated business-to-business public relations, marketing, and media relations agency, announces the launch of STRATEGIUS, a new communications service. The concept is the brainchild of MMC owner and president Michael L. Martel, a professional writer and author who has over 20 years of success in industrial media relations and marketing. STRATEGIUS was sparked by a growing need for higher-level strategic communications targeted to a globally competitive audience.

This is a service designed to help companies compete meaningfully and position themselves advantageously in the 21st Century world marketplace" Martel says. In todays global market, perceptions, positioning, leadership, and other aspects of a companys image are conveyed by the nuances of language. Effective positioning depends on far more than traditional 'PR or a recitation of facts and statistics. Language must be precise and dynamic to achieve ambitious goals, and must be 'aware of the many forces -- such as cultural -- that affect how a company entering a new market will be perceived. First impressions are critical; whether or not a company will be seen as a savvy international player or as unprepared, provincial and myopic has everything to do with how the company initially presents itself to that market."

STRATEGIUS services range from conceptualizing, writing, and strategic placement of specialized and departmental articles in targeted media; corporate films and video scripts; literature; advertising; annual reports; broadcast, webcast, internet and multimedia; summaria and prospecti; as well as media relationship building, all working together in an integrated and cohesive plan and structure. STRATEGIUS supports the growing drive toward greater corporate transparency, and positioning on the world stage, a universal exposure and leadership role rather than a local one" Martel says. STRATEGIUS is for those who will be nothing less than leaders and winners."

MMC Inc. brings more than two decades of focused experience and measured results to industrial marketing, media, and public relations. MMC has proven expertise in developing effective marketing campaigns worldwide, with customers in the U.S., Canada, and Europe. For more information, contact Michael L. Martel, President, Tel. (401) 254-1473; Cell (401) 480-3433; or e-mail mmc@mmc-marketing.com; web site: www.mmc-marketing.com

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