Boston, MA (PRWEB) September 2, 2004
BzzAgent, a Boston-based word-of-mouth marketing and research firm, today launched a BzzCampaign for the March of Dimes, a voluntary health organization tackling premature birth. The three-month program aims to increase volunteer participation in the March of Dimes and educate the public on the risks of prematurity, as well as to better understand how word-of-mouth is spread among the March of DimesÂ supporters. This is the inaugural program in BzzAgentÂs GoodBzz Partnership, which will annually provide three non-profits or open-source projects with the capability to engage the BzzAgent evangelist community in a 12-week word-of-mouth campaign, at no charge.
The March of Dimes BzzCampaign will recruit from BzzAgentÂs over 55,000 US-based brand evangelists to enlist 1,000 agents for each of the programÂs three months. All agents involved in the campaign will be encouraged to spread word of the March of DimesÂ efforts around the issue of prematurity, and to educate their friends, family and acquaintances about the seriousness and prevalence of premature birth. Agents may engage others through volunteering, discussing concerns and resources with those who might be affected by premature birth, and recommending the resources at MarchofDimes.com. Their efforts will focus heavily on spreading the word among parents and prospective parents, especially moms of preemies. In fact, the BzzCampaign coincides with the launch of the March of DimesÂ new ÂShareÂ online community, centered around a message board for people affected by premature birth to discuss and share their stories.
At the close of the program, the March of Dimes will receive a comprehensive report detailing the insights, learning, and trends gathered from analysis of the data and feedback collected during the program. The March of Dimes BzzCampaign will conclude in December 2004; a follow-on Good Bzz Partnership Campaign will launch in Q1 of next year. To become a BzzAgent and have the chance to participate in this or other upcoming GoodBzz programs, visit BzzAgent.com
About BzzAgent, LLC
BzzAgent, LLC is a word-of-mouth marketing and research firm located in Boston, MA whose network of volunteer brand evangelists shares their honest opinions about products and services with other consumers. Their proprietary process and system, the BzzEngineÃ, allows them to provide diligent, systematized and measurable word-of-mouth marketing campaigns. Clients include Penguin Putnam Publishing, Monster.com, Ralph Lauren, Lee Jeans, KelloggÂs, Broadcom and Anheuser-Busch.
About the March of Dimes
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a five-year campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Spanish Web site at http://www.nacersano.org or its English website at http://www.marchofdimes.com
Founder & President
Director of Corp. Relations and e-Business Marketing
March of Dimes
1275 Mamaroneck Avenue
White Plains, NY 10605
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