BzzAgent Launches Word of Mouth Marketing Campaign for the March of Dimes

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BzzAgent, a Boston-based word-of-mouth marketing and research firm, today launched a "free of service charge" BzzCampaign for the March of Dimes. This is the first GoodBzz Partnership Campaign launched by BzzAgent.

BzzAgent, a Boston-based word-of-mouth marketing and research firm, today launched a BzzCampaign for the March of Dimes, a voluntary health organization tackling premature birth. The three-month program aims to increase volunteer participation in the March of Dimes and educate the public on the risks of prematurity, as well as to better understand how word-of-mouth is spread among the March of Dimes’ supporters. This is the inaugural program in BzzAgent’s GoodBzz Partnership, which will annually provide three non-profits or open-source projects with the capability to engage the BzzAgent evangelist community in a 12-week word-of-mouth campaign, at no charge.

The March of Dimes BzzCampaign will recruit from BzzAgent’s over 55,000 US-based brand evangelists to enlist 1,000 agents for each of the program’s three months. All agents involved in the campaign will be encouraged to spread word of the March of Dimes’ efforts around the issue of prematurity, and to educate their friends, family and acquaintances about the seriousness and prevalence of premature birth. Agents may engage others through volunteering, discussing concerns and resources with those who might be affected by premature birth, and recommending the resources at MarchofDimes.com. Their efforts will focus heavily on spreading the word among parents and prospective parents, especially moms of preemies. In fact, the BzzCampaign coincides with the launch of the March of Dimes’ new “Share” online community, centered around a message board for people affected by premature birth to discuss and share their stories.

At the close of the program, the March of Dimes will receive a comprehensive report detailing the insights, learning, and trends gathered from analysis of the data and feedback collected during the program. The March of Dimes BzzCampaign will conclude in December 2004; a follow-on Good Bzz Partnership Campaign will launch in Q1 of next year. To become a BzzAgent and have the chance to participate in this or other upcoming GoodBzz programs, visit BzzAgent.com

About BzzAgent, LLC

BzzAgent, LLC is a word-of-mouth marketing and research firm located in Boston, MA whose network of volunteer brand evangelists shares their honest opinions about products and services with other consumers. Their proprietary process and system, the BzzEngineÔ, allows them to provide diligent, systematized and measurable word-of-mouth marketing campaigns. Clients include Penguin Putnam Publishing, Monster.com, Ralph Lauren, Lee Jeans, Kellogg’s, Broadcom and Anheuser-Busch.

About the March of Dimes

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a five-year campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Spanish Web site at http://www.nacersano.org or its English website at http://www.marchofdimes.com

Contact Information:

Dave Balter                        

Founder & President                    

BzzAgent, Inc.                         

617-451-2280                        

http://www.bzzagent.com/nonprofit/index.jsp    

Marc Sirkin

Director of Corp. Relations and e-Business Marketing

March of Dimes

1275 Mamaroneck Avenue

White Plains, NY 10605                    

914-997-4286

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Dave Balter