Buffalo, NY (PRWEB) September 2, 2004
Marketing consultancy eXubrio, LLC, introduced an innovative new affordable marketing communications performance audit. The firm provides the audit service for a fixed $3,000 cost to Western New York firms, or at this cost plus travel expense to remote companies. The goal of the marketing communications performance audit is to link marketing with sales results, lowering marketing expenses and improving sales.
"Many executives know they can improve the impact of their marketing activities, but they don't know how," explains Paul McAfee, principal of eXubrio, LLC. "We provide clients with a quick evaluation of their marketing communications so they can see where to improve."
When completed, the communications audit report will provide client companies with specific design and messaging recommendations. The client can implement these with its existing staff, through suitable ad and public relations agencies, or through a marketing communications consultant.
The marketing audit will analyze a company's current budget spending to ensure it is aligned with the key customer behaviors - awareness, interest, intent, trial, purchase, and retention. The audit provides an objective, expert analysis to assess the effectiveness of a company's communications.
A presentation and flyer describing the eXubrio marketing communications performance audit are available at http://www.exubrio.com/services/
eXubrio's founder, Paul McAfee, is an innovative leader with a history of increasing clients' revenues. As founder and principal of eXubrio, LLC, Paul brings more than 25 years of executive level sales and marketing experience to client engagements. He has held global executive positions in the USA, England, and Canada. Paul's prior consulting clients include Kodak and Danaher, as well as start-ups such as: SofTrek's appitat, a hosting company for Oracle-based applications, TelePacific, a telecommunications company; NewMindsets, an e-learning company; Cognigen, a bioinformatics company in the life sciences segment; No Fault Inc., a sports surface company; and Trustfile, a business tax software company.
For eXubrio company information, visit http://www.exubrio.com/
View and download eXubrio's free marketing white papers at http://www.exubrio.com/services/white_papers/
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