British Teenage Soccer Sensation, Wayne Rooney to be Included in Manchester United DVD Trading Cardz™ Roster

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Multimedia publisher Serious announced today that the teenage footie star will join the roster of "Red Devils" who are featured in their upcoming Manchester United DVD Trading Cardz. This ground-breaking collection is set for retail release in the mid-autumn, with the Rooney card being one of five subsequent booster cardz to follow during the 2004-2005 season.

Hot on the heels of Wayne Rooney settling into his new football club and Everton F.C. counting their £27 million ($48.5 million) windfall, Multimedia publisher Serious announced today that the teenage footie star will join the roster of "Red Devils" featured in their upcoming Manchester United DVD Trading Cardz. This ground-breaking collection is set for retail release in the mid-autumn, with the Rooney card being one of five subsequent booster cardz to follow during the 2004-2005 season.

“Described by Club Manager, Sir Alex Ferguson as one of the hottest football talents in the last thirty years, it is only fitting that a Rooney DVD card is produced,” said David Brown, President and CEO of Serious, headquartered in New York. “With Man U’s existing global fan base at over 70 million, the Rooney–mania that swept the world during UEFA EURO 2004 this summer will only grow those statistics further. Serious are therefore delighted to deliver the first ever Rooney DVD Trading Card, sealing the fate of our Man U collection as one of the most anticipated pieces of Premiership merchandise to debut this season.”

The Manchester United DVD Cardz will play in standard DVD players as well as PS2 and XBOX. Each card features a star player from the first team, including strikers – Cristiano Ronaldo and Ruud van Nistelrooy, and goalie Tim Howard. The cardz are jam packed with outstanding interactive player video that in turn triggers extra highlights, as well as "behind the scenes" info, photos, bios, stats, trivia and strategy games. The cardz will retail at $4.99/£2.99 each.

With offices in London, New York and Singapore, Serious is a worldwide publisher of interactive CD and DVD Cardz™. Shaped like traditional paper trading cards, CD Cardz hold up to 80 megabytes of content and are both Windows and Mac compatible, requiring no additional software or installation. DVD Cardz hold 0.5 gigabytes and can be played in any standard DVD player, including PlayStation2 and Xbox. Serious Cardz are sold at over 40,000 retail outlets worldwide and online at http://www.serious.com. In addition to their current partners at the NFL, NBA, UEFA EURO 2004™ and Manchester United, Serious has produced CD Cardz for New-Line Cinema (The Lord of the Rings), Sony Pictures (Spider-man), Columbia Pictures (Men in Black 2), Warner Brothers, (The Matrix – Reloaded), Miramax (Spy Kids 2 & 3), Universal Pictures (Jurassic Park 3) and C20th Fox (Buffy the Vampire Slayer).

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Kathy Heslop
SERIOUS
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