RADIAN HEATSINKS DEBUTS WEB SITE REDESIGN: the New RadianHeatsinks.com - Delivering Enhanced Site Features, Expanded Content and Improved Usability

Radian Heatsinks, a division of Intricast Company, Inc., announces the re-launch of its Web site, www.radianheatsinks.com. Driven to better serve customers on- and off-line, Radians site redesign showcases the first phase of site enhancements focused on providing a more user-friendly experience -- particularly for the electronics design, engineering and thermal management audiences. The new Radian site now features a streamlined navigation scheme, expanded content offerings, e-commerce integration, enhanced interactivity and an updated user interface. Additional developments will be released throughout the remainder of the year.

SANTA CLARA, CA (PRWEB) September 3, 2004 -- Radian Heatsinks, a division of Intricast Company, Inc., today announced the re-launch of its Web site, http://www.radianheatsinks.com. Driven to better serve customers on- and off-line, Radians site redesign showcases the first phase of site enhancements focused on providing a more user-friendly experience -- particularly for the electronics design, engineering and thermal management audiences. The new Radian site now features a streamlined navigation scheme, expanded content offerings, e-commerce integration, enhanced interactivity and an updated user interface. Additional developments will be released throughout the remainder of the year.

IMPROVED ACCESSIBILITY
To better address the aggressive time-to-market demands of the electronics industry, Radians redesign efforts primarily focused on helping users locate the information they need quickly and easily. Streamlined navigational features such as multi-tiered section menus, breadcrumb trails and a variety of 'Quicklinks drop-down options offer users multiple ways to effectively navigate to related content areas from virtually any point in the site.

By linking individual product pages directly to the divisions main e-commerce channel, http://www.radianstore.com, Radian also enables customers to quickly research, identify and purchase select thermal products during a single visit. Users can even promptly share vital product information to associates using the sites new 'Email this Page feature, available on key content pages throughout the site.
   
With the addition of a consolidated Support" section, visitors will be able to easily access datasheets, product guides, multimedia presentations and an updated Thermal FAQs section in a centralized location. For additional support, users can directly submit an RFQ, Request for Heat sink Design Assistance or General Information Request through the online forms provided through the site. Finally, the improved Rep Locator menus will quickly guide U.S. and international customers to the appropriate sales contact for their area.

EXPANDED CONTENT OFFERINGS
In response to valuable customer feedback, Radian has also expanded its high-quality, online content offerings. Users can now access extended product specifications and thermal performance data for most of Radians off-the-shelf thermal solutions directly through the site. Going forward, Radian will continue to focus on increasing the availability of product-related information and resources on its Web site.

Visit Radians new Web site for additional information: http://www.radianheatsinks.com

Intricast Company, Inc., headquartered in Santa Clara, California, was founded in 1974 as a premium producer of metal components. The company served the needs of early electronics and aerospace industries located in Silicon Valley. The Company now has two separate divisions: Radian Heatsinks and Nexus Pacific, to best serve todays advanced microelectronics and international sourcing industries worldwide. Intricast Company has production facilities in Santa Clara, Taiwan and China.

For information contact:
Pat Lian
Radian Heatsinks
A division of Intricast Company
2160 Walsh Avenue
Santa Clara, CA 95050
Tel: 408-988-6200
Fax: 408-988-0683
Email: plian@intricast.com
URL: http://www.radianheatsinks.com

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