Newport Beach Junior Chamber Presents Training Session on Marketing and Branding with Pete Nelson, Founder and CEO of The Valeo Group

Newport Beach Jaycees Welcome Sales Training and Marketing Expert Pete Nelson to One of Its Business Skills Training Sessions

FOR IMMEDIATE RELEASE
SEPTEMBER 5, 2004

CONTACTS: Anna Lisa Biason
63rd President (2004) or
Amalia Espinoza, 2004 Training Vice President Newport Beach Junior Chamber
AnnaLisaBiason@newportjaycees.org
AmaliaEspinoza@newportjaycees.org
Phone: (949) 451-2178
www.newportjaycees.org

Newport Beach Junior Chamber Presents Training Session on Marketing and Branding with Pete Mr. Nelson, Founder and CEO of The Valeo Group

Newport Beach, CA - - Pete Nelson, founder and CEO of The Valeo Group, a highly-regarded Irvine-based sales training and marketing firm, will join the Newport Beach Junior Chamber ("Newport Beach Jaycees") on Wednesday, September 15, 2004 at 7:00 p.m. at Coco's Fashion Island for "Productizing Your Expertise," a training session aimed at teaching participants how to position themselves as experts in their fields and to separate themselves from their competitors.

For the second time this year, Mr. Mr. Nelson will visit the Newport Beach Jaycees to conduct a training event open to Jaycees members and the general public. In July, Mr. Mr. Nelson delivered the keynote address at Jaycee Night, the groups monthly General Membership Meeting. Mr. Nelson shared his concept of Selling in Color" and taught Jaycees and guests that through the use of four simple colors, one can become better equipped to understand what drives others to make the decisions that they make. Newport Beach Jaycees President Anna Lisa Biason said, The technique Mr. Mr. Nelson shared earlier this year is useful not only for sales professionals but for anybody who has the task of persuading another person. The Newport Beach Jaycees are excited to have him return for yet another informative presentation."

The Valeo Group specializes in making sales and marketing simpler, more fun and more profitable by training professionals how to unlock their expertise. Mr. Nelson and The Valeo Group have successfully delivered Selling in Color" for large organizations such as The U.S. Department of Commerce; Allergan; Sweet Life; Ricon Corporation; and UCLA to name a few.

In addition to the marketing and sales training programs he oversees for his company, Mr. Nelson
is also the author behind one of the top selling eBooks The 10 Strategies of Highly Effective Salespeople, and the author of three upcoming books, Crunch Time, Selling In Color & Productizing Your Expertise, all published by Aventine Press.

Prior to founding The Valeo Group in September of 2001 Pete enjoyed a successful career as a top sales executive, sales trainer and held senior management positions with start-ups as well as Fortune 1000 firms, including EarthLink, one of the worlds largest Internet Service Providers.

Productizing Your Expertise" with Pete Mr. Nelson is among of the many business skills training programs offered by the Newport Beach Jaycees, a local chapter of the California Jaycees, U.S. Jaycees and Junior Chamber International. Past training sessions this year have included Building Sales Without Sounding Like a Salesperson" with Chris Jennings, Sandler Sales Institute; Schmooze or Lose" with Katherine Moody; Shake Hands and Get Results" with Karen Carlsen, National Rewards; How to Be the Top Talent" with Rochelle Burgess and Hal Hendrix, Chapman University professors; and The Power of Persuasion" with Scott Sorrell, Sales Adrenaline. In addition to sales training events, the Newport Beach Jaycees have also offered trainings on How to Start Your Own Business, How to Get Into Business School, Assertiveness, and Investment Planning, to name a few.

The Newport Beach Jaycees and Jaycee chapters throughout the globe also provide young people between the ages of 18-40 with opportunities for business and social networking, community involvement and service, leadership training, entrepreneurship and fellowship. Admission into business skills training sessions is a benefit of membership in the Newport Beach Jaycees. Initiation membership dues are $110.00 and renewal dues of $65.00. Cost of admission to this training session for non-Members is $10.00.

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