Public Relations Research To Be Showcased At Measurement Summit; Corporate Communications Executives Who Attend Will Be First To See New Findings

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The results of three major Public Relations research projects will be unveiled at The Second Annual Summit on the Future of Measurement and Accountability. Corporate communications executives who attend the public relations conference will be the first to see the new findings.

The results of three major Public Relations research projects will be unveiled at The Second Annual Summit on the Future of Measurement and Accountability. Corporate communications executives who attend the public relations conference will be the first to see the new findings.

Results of the first global survey of measurement practices will be discussed during the opening of the Measurement Summit. This survey was conducted with the cooperation of The Institute for Public Relations Research and Education, the IABC, The Institute of Public Relations (UK), the International Public Relations Association, The Arthur W. Page Society and many of the world’s associations for professional communicators. The survey, which was sent to thousands of PR practitioners around the world, determines the current practices of measurement in Europe, Latin America, and the U.S.

Additionally, Slipstream will be presenting the results of a study commissioned by CyberAlert that will provide more insight into attitudes and preferences regarding measurement practices among US practitioners. Finally, Dr. Don Stacks will be presenting the preliminary findings of research conducted by David Michaelson on PR’s credibility factor compared to advertising.

Katie Delahaye Paine, CEO of KDPaine & Partners, LLC, and organizer of The Summit on the Future of Measurement 2004, said, “For years people have claimed that PR is more credible than advertising, and therefore PR results should be given some sort of a multiplier effect. Dr. Stacks and his colleague, David Michaelson, set out to prove or disprove that theory once and for all. Come to the Summit and hear first hand what they found out.”

In addition, new research on how to measure corporate transparency, non-financial indicators, and emotional response to PR programs are just a few of the many other reports that will premier at the Summit.

The Second Annual Summit on the Future of Measurement and Accountability will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH. The public relations conference will bring researchers, academics and corporate communications executives together to discuss public relations and PR performance measurement strategies.

CARMA International, Biz360, BurrellesLuce, VMS, Cymfony, Echo Research, and Lawrence Ragan Communications are sponsoring the Summit on the Future of Measurement 2004. The Institute for Public Relations (IPR) has also provided programming assistance. The registration fee is $895. Click on The Summit on the Future of Measurement 2004 to get additional information or register for the event.

KDPaine & Partners is dedicated to ensuring that public relations and corporate communications executives around the world have the information and knowledge they need to measure the success of their efforts. The firm’s web site, Measures of Success, is designed to be a comprehensive, one-stop resource for the measurement and evaluation of marketing and public relations programs. KDPaine & Partners also publishes The Measurement Standard, the international newsletter of public relations measurement, and the One Minute Benchmarking Bulletin, a free monthly newsletter on performance measurement.

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Katie Delahaye Paine
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