Cano Gets an Image Makeover - Fast-growing Firm Taps Veteran Verizon and AFLAC Designers to Make a Mark

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Cano Publishing Company is growing by leaps and bounds and will recreate itself in a new brand image. Cano has tapped a team of Web and graphic designers who previously developed Web sites and logos for Verizon and AFLAC to create this new look.

As the firm expands it will contract its moniker. The company will now be known simply as Cano. The shortening of the name is due to Cano's diverse expertise. Cano will create new divisions to broaden its appeal and better serve its clients' interests. The new divisions—Cano Music Company and Cano Consulting Company—will join the existing Cano Publishing Company and Cano Newsroom. Each division will have a new Web site designed with the professional help of Cano's new team members.

"Cano is quickly becoming a major force in the business world, and soon we will have the image to prove it," said Michael Beyer, newly appointed president. "In the time I have been with this company I have seen the most phenomenal growth I have ever witnessed in any business. The new brand will allow us to continue to develop and grow, and enter into new markets we never imagined we would be involved in six months ago."

Cano's new divisions will diversify its services. Cano Publishing, the original company, will continue to edit and publish its client's projects, as well as a new book of business wisdom. Cano Consulting springs from one of Cano's original and most important clients. Consulting has quickly become one of Cano's most prosperous and sought after services—the firm is helping to develop and improve entire neighborhoods in Chicago. Cano Music will be a new division that will publish a Web site that will allow musicians, producers, DJs, recording studios to meet and interact. Cano Newsroom will receive a facelift and offer new information from tips to editorials on and about the business world. The Newsroom has writers in New York, Chicago, Houston, and Atlanta, and will soon have scribes in Los Angeles as well.

The growth will continue as Cano plans to establish an office complex near the Loop in downtown Chicago over the next month. The complex will house an art gallery as well as offices and a conference room.

Cano Publishing Company is a full service firm that assists aspiring entrepreneurs, leaders, and small businesses. The company proclaims itself a multi-cultural, bi-lingual firm, supporting English- and Spanish-speaking clients. Cano's current list of clients includes Maya Angelou, The Austin Voice, Home of Life M. B. Church, the Chicago Archdiocese, and the City of Chicago.

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Michael Beyer
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