Upland, CA (PRWEB) September 6, 2004
People are cocooning in their homes. TheyÂre hiding behind their computers. TheyÂre teleconferencing. In a digital world where people are distancing themselves from one another, the opportunity for those creating networks of real human beings are greater than ever.
According to Ivan Misner, Ph.D., a networking expert and Founder of BNI (Business Network IntÂl), Âreferral business is still the most powerful way to gain new business and create success. In an increasingly digital world, personal networks are even more important.Â
ÂOur modern world is a double-edged sword,Â Misner says, Âwhile it is certainly easier to create and nurture a wider network today than in the past, the depth on of those relationships can be questionable. ÂNetworking is more about farming than it is about hunting,Â says Misner. It is about cultivating relationships with quality people. ÂThe best way to do this is to help other people in their business. In BNI, we call this Âgivers gainÂ. If you want to get referrals, you have to be willing to give referrals to people.Â
I canÂt overemphasize the importance of the human component of business, especially as we come to rely so heavily on technology.Â
Ivan Misner, Ph.D. is the Founder & CEO of BNI (Business Network IntÂl), a referral networking organization with Chapters in 18 countries around the world. He is also the author of several books including the NY Times best-seller, ÂMasters of NetworkingÂ and the recently released #1 best-seller, ÂMasters of Success.Â
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