Christian Gift Sales Expected to be Bountiful as Divinity Boutique Launches a Complete Line of Silk Ties, Leather Wallets, Leather Purses, and Belts

Cleveland, Ohio (PRWEB) September 8 , 2004 - A new company - Divinity Boutique - sells apparel, accessories and gifts with a mild Christian theme to Christian Bookstores with first year sales over $1,000,0000.

Cleveland, Ohio (PRWEB) September 8, 2004 - Divinity Boutique was founded in 2004 after 18 months of research and new product development.

The initial product line features men's handmade, silk ties, men's leather wallets and key chains, men's and ladies belts, ladies purses, checkbook holders and clutches, and Men's Dress socks. All of the proucts in the line have a mild Christian theme. The company has a "silver rivet" with a cross accent that can be found as the most common enhancement to the product line. "It is a very upscale look" says sales manager, Keith Schwartz.

We introduced 18 different men's tie designs in 5 colors per design. That is over 90 different variations. According to the company's sales manager, "we have more variations than any of the established companies in the industry and customers are taking notice." Family Christian stores, the largest chain in the industry, bought the line on the spot. Starting in October, you will find Divinity Boutique products on large displays in every Family Christian Book Store as well as over 2,000 other independently owned and operated Christian Bookstores located in the USA and Canada.

The company is taking the industry by storm and really knocking around some companies that had been established for many years. According to the companys sales manager, within a couple of months we established broad distribution in the USA and Canada and set-up distributors in Australia, New Zealand, Germany, Asia, and the UK.

The companies focus is to create high quality Christian Gifts that bring "Quality to Life". Most of our products come packaged in a gift tin or in a gift box.

When asked about the product line and why the reaction was so strong, the sales manager replied "quality, value and fashion are the drivers that have fueled our sales." When we looked at the wallet category, we found that wallets retailed for $20 and leather key chains retailed for $7. We decided to combine these two items into a gift set at a $20 retail.

We also noticed that the competitors had no elements of design or fashion in thier product lines. You had two choices "black or brown". We added a two tone wallet and some unique features that make the wallets a better consumer value and more user friendly.

The last element to creating a winning product line was to create displays that can hold the entire assortment. The displays allow stores to feature the entire product line in one display.

With over $1,000,000 in sales for 2004 and forecasted sales over $5,000,000 for 2005, this new company is making a financial impact while spreading the word to people all over the world. Divinity Boutique is representative of the America Dream and proof that one good idea can become a multi million dollar company overnight.

For additional information, samples, or to schedule an interview, contact:

Keith Schwartz
Divinity Boutique
18807 Miles Road
Warrensville Heights, Ohio 44128
216-581-9933 or fax: 216-581-9934
otpkeith@yahoo.com

Divinity Boutique is a registered trademark of On Target Promotions

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