Mobile Services Consumption Study for the 41+ Age Group on the Russian-American Market Completed by Press Release Group

Mobile Services Consumption Study for the 41+ Age Group for the Russian-American Market in the New York Metropolitan Area has been conducted by Press Release Group in September, 2004.

New York, NY (PRWEB) September 6, 2004 -- Mobile Services Consumption Study for the 40+ Age Group for the Russian-American Market in the New York Metropolitan Area has been conducted by Press Release Group in September, 2004.

Russian-Americans are active users of cellular phones, and the report studies the consumption patters of the mobile phones industry. The report contains data on usage of the mobile phones, information of the mobile service providers and phone manufacturers market shares, demand for additional services, consumption preferences by sex and age, as well as the age groups media consumption preferences.

The study is found very useful for marketing mobile services to the Russian-American market and for the strategic planning in the industry. Study contains tools for identifying consumption preferences of various segments within the age group.

Data collection was conducted by questionnaires (72%), phone interviews (15%) and internet surveys (13%). Initial (trial) questionnaires (100) were distributed and included in the final data poll. All surveys were distributed randomly at the locations with high traffic of the target age group. Phone interviews were conducted with randomly selected respondents from registered" data base. In order to eliminate phone bias effect", random individuals within the age group" were interviewed.

This study is the second half of the mobile services research conducted by Press Release Group. The first half, Mobile Services Consumption Study for the 16 -- 40 age group, was released in August, 2004.

Both studies are available to the Press Release Group customers. Media Advisories regarding the findings of the study will be provided to the media by request.

CONTACT INFORMATION:
Ilya Merenzon
Director of Research
Press Release Group
Merenzon@prgroup.info
Tel. (718) 303-9093
Fax (718) 228-4040
http://www.prgroup.info

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