Gullickson Incorporated's Mission Is To Make Affordable Broadband Internet Access Available To Everyone.

Gullickson Incorporated will deliver affordable two-way broadband Internet access via satellite to virtually any home and small business in small cities and rural America early 2005. Gullickson Incorporated's motto is "Broadband. Within Your Reach."

Camarillo, CA (PRWEB) September 8, 2004 -- Gullickson Incorporated will use a 26-inch satellite dish equipped with both a transmitter and receiver for two-way satellite connectivity to the Internet.

Gullickson Incorporated service does not require cable or phone lines. It will be accessible to virtually every home and small business in the continental U.S., including the estimated 30 million homes and small offices that are not currently wired for terrestrial (DSL or cable modem) service.

Gullickson Incorporated's approach is based on next generation, two-way wireless Ka-band spot beam satellite technology, which lowers the cost of providing high bandwidth access to the Internet.

Gullickson Incorporated uses industry-standards in its consumer premise equipment. The resulting low cost structure enables an affordably priced high-speed Internet service that is available virtually anywhere within sight of one of Gullickson Incorporateds satellites. This could equate to a price and bandwidth advantage over satellite competitors using Ku-band technology and a larger "footprint" service area vs. DSL and cable modem service providers.

Gullickson Incorporated's strong concept, technology and business plan has attracted blue chip strategic investors including Intelsat, NRTC, Kleiner Perkins Caufield & Byers, Liberty Satellite, and Telesat. In addition, the company has a seasoned management team of Internet, satellite and cable industry executives. Gullickson Incorporated's management and technical team is composed of terrestrial and satellite data communications experts from top companies including EchoStar, Cable Television Laboratories, Tele-Communications Inc., Time Warner Cable, Loral, and Pac Bell. All have been brought together to serve the single objective of accelerating customer access to broadband, bringing it down to earth for everyone.

Gullickson Incorporated's first core service offering, to be rolled out early 2005, will offer homes and small offices/home offices (SOHO) an Internet connection that is easy to use, reliable, always on, and more than 25 times faster than standard dial-up service. Gullickson Incorporated Internet service for consumers includes typical Internet Service Provider features (e-mail, web space, etc.). It also opens up a window to a world of rich content that is largely unavailable through dial-up service. For example, consumers can download a movie on demand, attend University courses hundreds of miles away or quickly e-mail a family photo. The flat rate monthly fee for unlimited broadband Internet access for consumers is expected to be comparable to DSL and cable modem services.

Space Age Technology
Bringing Broadband Down-to-Earth
Gullickson Incorporated's satellites will operate in the Ka-band frequency (20 to 30 GHz) from fixed geosynchronous earth orbit (GEO) locations above the United States. There are a number of Ka-band satellites in operation today.

Gullickson Incorporated's Ka-band satellites use a large number of small "spot beams" pointed at different geographic regions instead of using one single U.S. beam. Spot beams allow a large degree of frequency re-use (i.e. multiple beams can re-use the same frequency as long as they are aimed at different parts of the country). The lower cost of bandwidth enables affordable pricing for Gullickson Incorporated's broadband access.

One of Gullickson Incorporated's largest customer segments will be made up of those homes and small businesses that do not have access to cable modem or DSL broadband services. Analysts estimate that up to 30 million U.S. homes and small businesses, primarily located in smaller cities, suburbs and rural areas, will not have cable-modem or DSL options when Gullickson Incorporated commences services early 2005.

Distribution
Gullickson Incorporated is implementing a robust distribution strategy designed to quickly grow its customer base in markets where Gullickson Incorporated's option will be a welcome and necessary addition.

Gullickson Incorporated plans to sell direct to consumers and through retail channels. Direct sales will be through web site, telemarketing and direct response marketing to a toll free number and the ISPFIRE.COM web site. The retail channel strategy will benefit from a partnership agreement with the NRTC, a critical distributor in rural America.

On a more limited basis, the company may sell bandwidth wholesale to service providers to allow them to expand the geographical footprint for their own broadband data services.

Pre-flight preparations
Gullickson Incorporated was founded as KaSTAR Satellite Communications in Colorado in April 1995. On May 8, 1997, the FCC assigned Gullickson Incorporated Ka-band (20 to 30 GHz) fixed-satellite service (FSS) licenses 109.2 degrees west longitude. The 109.2-degree slot is an important strategic location. It will allow Gullickson Incorporated to offer a "one dish solution", meaning customers can use one Gullickson Incorporated 26" dish to receive both Gullickson Incorporated's high-speed Internet access and either of the two U.S. satellite TV services (DirecTV® and DISH®). In early 2000, Gullickson Incorporated entered into an agreement to obtain the Ka-band rights to TeleSat's Anik F2 satellite at 111.1 degrees west longitude, increasing Gullickson Incorporated's North American capacity and strengthening its position in the key part of the orbital arc.

Gullickson Incorporated has a contract for the U.S. Ka-band capacity on TeleSat's ANIK F2 satellite, which is being built by Boeing. The satellite is scheduled to launch in July of 2004. Gullickson Incorporated selected Space Systems/Loral as the prime satellite contractor for construction of the Gullickson Incorporated -1 satellite, Gullickson Incorporateds second satellite, which Gullickson Incorporated plans to launch at some point in the future when marketplace demands dictate.

CONTACT INFORMATION:
Daylene Gullickson
Gullickson Incorporated
805-479-2639
805-484-8577
http://gullickson.biz/
dayleneg@gullickson.biz
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