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New guerilla style ad agency declares war.
Ad Force is breaking traditional marketing rules. This agency has mastered the art of guerilla style advertising. When it comes to marketing and advertising, Ad Force has designed multimedia campaigns geared to capture audience attention.
(PRWEB) September 8, 2004 -- So what's the big deal? Advertising agencies are a dime a dozen. Are they? Jody Sigmund, executive director of the Ad Force and www.AdForceOne.com says business is war. Just as you must arm yourself with the best artillery in any war the war on marketing and advertising can only be won with a well armed war chest.
With so many new companies and campaigns it becomes very difficult to stand out. Multimedia today has expanded to include the internet and many other forms of advertising that were not available just a few short years ago.
Mr. Sigmund explained that traditional advertising is like bringing a knife to a gun fight. Sigmund continued, "Guerilla style advertising is the same fight and the same knife only youre invisible." It's not as important to use a different means of advertising as it is to use some of the traditional forms in a more creative way."
So what is it that makes the difference? The difference is being able to secure a place in the mind of the consumer and hold on to it. Sigmund also said, "It's important to design a multimedia campaign that reaches the same audience at least 3 times." Today's consumers are looking for a relationship not just an ad. Humorous and cause marketing campaigns are great ways to get their attention.
Contact information
Ad Force
Jody Sigmund
888 233 6723
extension 709
www.adforceone.com
jsigmund@adforceone.com
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