Ad Industry Guru Opens for Smaller Agencies and Media Planners

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Detroit, MI – September 21, 2004 -- Advertising Guru opens to offer fresh ideas and research to smaller agencies, advertisers and the media: ”big agency” tools for smarter planning and increased productivity— turnkey presentations, research reports, reference materials, expert templates and planning software. The AdMediaStore offers these tools to assist in agency management and new business, advertising and marketing strategy, media planning & buying, and creative development. Professional yet inexpensive guides allow smaller agencies, advertisers, and media to compete without heavy R&D and staff costs. Consulting also to be offered for serious clients.

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In 2004, after a slow return from a dour recession, Ron Geskey, senior advertising and media executive from top ad agencies, Leo Burnett, D’Arcy, and Campbell Ewald, formed his own marketing and media consultancy, 2020:Marketing Communications LLC, based in Detroit, Michigan. His authority may have been earned behind closed boardroom doors, but it was demonstrated for the public with the publishing of the 2003 Thumbnail Media Planner TM. Geskey’s own brainchild, the Planner is an annually-updated, cross-reference research guide tailored to pros and entrepreneurs who face the daunting task of planning media campaigns effectively against big competitors or niche champions. Thus the site.

After seeing the success of his initial venture, and the need for his expertise in the marketing, advertising and media planning arenas of smaller agencies, media and client marketing departments, Geskey dug in deeper with Seeing that an explosion in media and marketing was taking the industry into new areas, such as a more credible Internet, he targeted the burgeoning smaller outfits. There was clearly a need for the smaller-to-medium marketing, ad or media agency and the entrepreneur to gain an upper hand if they hoped to learn and compete against bigger agencies and big money campaigns. The idea was to play smarter, to provide instant access to updated research required to make a confident pitch or sketch out thumbnail campaigns for those agencies and reps who wanted to find a way around going too deep in the initial stages. The result was a Planner that saves time and resources, allowing for better use of those resources on more appropriate stages of the campaign. When Geskey’s company went public with the new tool, it hit with the smaller agencies and do-it-yourselfers the world over. So, upon the heels of the 2nd edition, came the site, featuring a full range of research and guides.

“We believe that the marketing and communications industry is now in the early stages of exponential change-- driven by emerging technologies, changing consumer markets, and industry structures,” says Geskey. “Everyone involved in marketing today needs to understand how to deal with today’s reality and begin addressing tomorrow’s challenges and opportunities –today.”

Ad Media Store’s opening lineup incldues downloadable tools for agency management, new business development, training, marketing, advertising, media, and creative uses. Product offerings are presented in a variety of formats, including turnkey presentations, provocative research reports, reference materials such as the awaited Thumbnail Media Planner eBook, and software and templates, as well as one-on-one consulting from Geskey himself for a fee.

Geskey has also taught at the University level and currently lives in the Detroit area with his wife. He has one son in marketing and one in law. He is currently expanding his consulting practice.

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