Smarte Solutions Acquires Vincera Software

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Smarte Solutions, Inc., a leading provider of Piracy Management solutions, today announced the acquisition of Vincera Software, Inc., a provider of User Activity Intelligence solutions. Integration of both companiesÂ? core technologies produces a fundamentally new approach that enables enterprises to Manage User Activity for Profitability.

Smarte Solutions, Inc., a leading provider of Piracy Management solutions, today announced the acquisition of Vincera Software, Inc., a provider of User Activity Intelligence solutions. Integration of both companies’ core technologies produces a fundamentally new approach that enables enterprises to Manage User Activity for Profitability. The resulting User Activity Management (UAM) Solution Suite delivers a broad platform that collects and categorizes real-time usage of digital content files, websites, web-based applications and PC-based software. UAM Applications aggregate that usage data for on-demand retrieval and analysis. UAM also enables enterprises to control end user access to their products after they have been deployed to the marketplace, giving enterprises a complete end-to-end solution to sense and react to their customer’s behavior and need.

“As a technology partner, Vincera’s User Activity Intelligence took Piracy Management to an entirely new level, allowing customers to combine strong IP protection and license management solutions with invaluable on-demand user activity metrics,” stated Bala Vishwanath, founder of Smarte Solutions and now Chief Strategy Officer for the combined Company.

Concurrent with the closing of the acquisition, Smarte Solutions has changed its company name to Vincera, Inc. By retaining the Vincera name, the company has more latitude where trademark issues are concerned. Financial terms of the deal were not disclosed.

With the acquisition, Dave Malmstedt, former CEO of Vincera Software, Inc. joins as President and CEO, and Puru Agrawal, former Chief Technology Officer and founder of Vincera Software, joins as Chief Technology Officer.

“Going forward, our UAM Solution Suite provides a new level of collaboration of usage analytics, business intelligence products, content protection and electronic license management technologies,” stated Dave Malmstedt, new Vincera President and CEO. “In the marketplace today, intelligence garnered from actual user activity is an under exploited and often completely overlooked driver of business success. To develop the ability to track user actions across all digital product mediums and quantify those actions on-demand requires an enormous amount of internal heavy lifting across corporate, marketing, information technology and development departments. UAM solves this problem by providing enterprises the capability to retrieve key user activity information from their field organizations, coordinate it from among many disparate data sources, format it in decipherable chunks, and analyze it for specific revenue generating purposes. UAM’s strong access control component gives enterprises the power to proactively react to customer behaviors and encourage not only compliance, but also the upselling of enhanced levels of product or service,” continued Malmstedt.

About Vincera, Inc.

Vincera, Inc. (or “Vincera”) is an Austin, Texas-based company committed to increasing customer bottom-line profits by enhancing customer acquisition, ensuring highest levels of customer retention and satisfaction, and managing the fair use of software, content and services. Vincera provides complete end-to-end User Activity Management (UAM) solutions that track, analyze and control user activities across web-based, software-based and content-based products. These solutions are comprised of user activity intelligence, license management and intellectual property protection technologies that are applicable to applications on web, software and content-based applications. For more information, please visit http://www.vincera.com .

Contact Vincera at 611 S. Congress Ave., Suite 350, Austin, Texas, 78704; Tel: 512-443-8749 and Fax: 512-443-9326.

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Shawn O'brien
Vincera, Inc.
512-443-8749 x114
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