Ashley Judd Hosts the 2004 YouthAIDS Benefit Gala to Raise HIV/AIDS Awareness and Resources

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The event will also honor the efforts of Carlos and Deborah Santana; John Demsey, president M�A�C Cosmetics and chairman, M�A�C AIDS Fund; and Charles Goldstuck, president and COO, BMG North America. Special Guests include Clive Davis, Chloë Sevigny, David Yurman, Damon Dash, and many others, with music performances by Patti LaBelle, Dido and Wynonna Judd.

Leading celebrities, corporate leaders, musicians, and health professionals will come together at New York City's Capitale grand ballroom for the 2004 YouthAIDS Benefit Gala on September 23 to raise funding and awareness to fight HIV/AIDS among youth in developing countries, announced today by YouthAIDS, an initiative implemented by Population Services International (PSI).

On the evening, YouthAIDS which is an action-based global initiative working to educate and protect youth from HIV/AIDS, will recognize individuals and corporations who have made significant strides in the fight against HIV/AIDS. YouthAIDS is proud to acknowledge the dedication and commitment of Carlos and Deborah Santana, John Demsey of the M•A•C AIDS FUND, and Charles Goldstuck of BMG North America. As additional highlights of the Gala, BMG music artist Dido, music legend Patti LaBelle, and five-time Grammy Award-winner Wynonna Judd will each provide special musical performances.

“It is our honor to recognize the dedication and leadership of these individuals,” said Ashley Judd, YouthAIDS Global Ambassador and Host of the YouthAIDS Gala. “With 12 million young people living with HIV/AIDS, the work they are doing is desperately needed and they are setting important examples of innovative corporate and social response to saving our future generations from the HIV/AIDS emergency.”

The YouthAIDS’ gala theme, “Faces of Asia,” will highlight the recent visit that YouthAIDS and Ashley Judd made to Southeast Asia, a region where HIV/AIDS is widely threatening young populations. “The 2004 YouthAIDS Gala will be a special evening where we gather individuals from all industries who share the YouthAIDS commitment of protecting young people from HIV/AIDS,” said Kate Roberts, director of YouthAIDS. “We are especially pleased to have the opportunity to share the experiences of our recent journey through Asia to help raise further awareness for a region that is severely affected by HIV/AIDS.”

YouthAIDS will also make a number of special announcements including the unveiling of the YouthAIDS pendant and pin designed by renowned American jeweler David Yurman. Resources raised from the special edition David Yurman pendant and pin and the YouthAIDS Benefit Gala support YouthAIDS/PSI’s life-saving programs of more than 60 countries around the world.

ABOUT THE HONOREES

Carlos and Deborah Santana: Legendary music artist Carlos Santana and his wife Deborah have been change agents for social activism for the majority of their lives. After supporting hundreds of causes and benefits, they founded the Milagro Foundation in 1998. The Foundation grants monies to charities and agencies that support children and youth in areas of health, education and the arts. Involved with Artists for a New South Africa and deeply committed to helping with the AIDS pandemic, in 2003 they donated the entire proceeds of the summer Santana Shaman tour to support programs in South Africa.

John Demsey and the M•A•C AIDS FUND: The M•A•C AIDS fund, the “heart and soul” of M•A•C cosmetics, has advocated for social reform and fought against the stigma and discrimination faced by people living with HIV/AIDS. Now in its 10th year, the M•A•C AIDS fund has raised over $36 million – through the sales of VIVA GLAM lipstick/lipglass lines and other successful fundraising initiatives – to provide food, medicine, housing and education to millions of men, women and children affected by HIV/AIDS. John Demsey became President of M•A•C Cosmetics and Chairman of M•A•C AIDS Fund in 1998. As Chairman of the M•A•C Fund, Mr. Demsey embodies the true philanthropic spirit – passionately working for the welfare of others and inspiring all around him in the fight against HIV/AIDS.

Charles Goldstuck and BMG North America: As leaders in the entertainment industry, BMG North America recognizes the power of music, and helps raise awareness for HIV/AIDS through its many efforts and that of its artists. BMG N.A. has supported and nurtured its ongoing relationship with YouthAIDS through annual projects like MTV's "Staying Alive," a program that airs worldwide, providing artists for performance and PSA opportunities. In addition, BMG North America has also been a generous supporter and advisor to YouthAIDS via their annual Benefit Gala. Mr. Goldstuck is the President and Chief Operating Officer of BMG North America where he is responsible for overseeing the business operations of the company's music labels. Throughout his career, Mr. Goldstuck has actively participated in philanthropic and social causes. In addition to his involvement with YouthAIDS, Mr. Goldstuck is a board member of both the City of Hope Children's Hospital Foundation and the T.J. Martell Foundation.

ABOUT YOUTHAIDS

YouthAIDS, implemented by Population Services International, is an upbeat global initiative that uses theater, media, music, fashion and sports, to spread messages of HIV/AIDS prevention and protection to the world’s youth. YouthAIDS promotes abstinence, delayed sexual debut and safer sex among 15 to 24 year olds, the generation most at risk to be infected. YouthAIDS speaks to more than 600 million youth worldwide, building awareness of how this problem directly affects their future and the future of the next generation. In addition to raising awareness, the primary objective of the YouthAIDS initiative is the mobilization and engagement of the corporate sector and the entertainment industry in HIV/AIDS prevention. Through cause-related marketing, corporate partners, and the power of their brands, YouthAIDS is able to expand its programs, empower young people with knowledge and ultimately avert new infections and save lives.

ABOUT PSI

Population Services International (PSI), the international non-profit organization behind YouthAIDS, is the largest social marketing agency in the world. Based in Washington, D.C., PSI operates health programs in over 60 developing countries. The PSI network delivers health information, products and services for HIV/AIDS, family planning, malaria, safe water and nutrition, and implements innovative communications campaigns motivating health behavior change. Through social marketing, PSI harnesses the size and strength of the existing retail distribution networks to make health products and services available at low cost and to promote healthier behavior. Where public health care facilities are scarce or overtaxed, PSI fills a critical gap.

Contact:     

Suann Song                    

YouthAIDS/PSI                    

202-572-4599                    

ssong@psi.org                    

For Carlos & Deborah Santana, contact:

Michael Jensen

(626) 585-9575

info@jensencom.com

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