DScape Picked to Develop Online Training for The Sports Authority

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Today DScape Interactive, a custom e-learning solutions provider, is announcing its selection by The Sports Authority to develop the retailerÂ?s first online training center for its 16,000 employees, beginning with 385 retail stores.


Media Contact:
Mark Kaplan, DScape Interactive

DScape to provide sports retail giant with custom courseware and learning management system

SEPTEMBER 8, 2004 [HOPE, NJ] -- DScape Interactive, LLC, a leading provider of custom e-learning solutions, today announced that The Sports Authority has chosen DScape to design and develop the company’s first online training center for the company’s 16,000 employees.

DScape will deliver a custom e-learning system that includes an interactive courseware suite and a learning management system (LMS) tailored to specific company needs. Using Flash-based animations, professional narration, and interactive exercises, each DScape course will be highly-engaging to effectively train all learners. The first set of courses is planned for managers and associates at the company’s 385 retail stores. Content will focus on product knowledge and customer service skills to help increase sales. Courses for corporate staff are also planned.

The custom learning management system will enable managers to create individual employee learning plans and provide easy-to-use administrative tools for monitoring learner progress, comprehensive cost tracking, and regular content updates.

The Sports Authority chose DScape for its proven record of success in retail e-learning. “DScape demonstrated their clear ability to create engaging product knowledge and customer service content that resonates with a diverse learner audience,” said Alexis VanMeenen. “We also needed an LMS that could help us track the ROI of our e-learning initiative and learner progress according to specific company requirements. DScape exceeded our needs with their custom solution set.”

“We are very excited to be a part of The Sports Authority’s e-learning team,” said Mark Kaplan, senior partner at DScape. “Well-planned and executed online training is a proven choice for retail companies trying to maintain a competitive edge today. DScape is looking forward to helping The Sports Authority leverage the benefits of online learning across its widely-distributed network of stores.”


The Sports Authority, headquartered in Englewood, CO, is one of the nation's largest full-line sporting goods retailers offering a comprehensive high-quality assortment of brand name sporting apparel and equipment at competitive prices. As of May 1, 2004, The Sports Authority operates 385 stores in 45 states under The Sports Authority(R), Gart Sports(R), Sportmart(R) and Oshman's(R) names. The Company's e-tailing websites, located at thesportsauthority.com, gartsports.com, sportmart.com and oshmans.com, are operated by GSI Commerce, Inc. under license and e-commerce agreements. In addition, the Company maintains a joint venture partnership with AEON, Ltd., which operates "The Sports Authority" stores in Japan under a licensing agreement. For more information, visit http://www.thesportsauthority.com.

DScape Interactive, LLC designs, develops and hosts custom e-learning courses, learning management systems (LMS) and information systems that enable companies to train employees in product knowledge, company orientation, selling skills, back office procedures, retail merchandising, safety training (OSHA) and other topics.

DScape employs a variety of instructional approaches, including animated peer-instructors, to create the most engaging content designed for end users’ specific demographics. Clients include Ford, Siemens, Mercedes-Benz USA, Maersk-Sealand, Hunter Douglas, Dow Jones, FedEx, Jaguar Cars and Pep Boys. More information is available at 877-373-9857; moreinfo@d-scape.com; http://www.d-scape.com.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Mark Kaplan
Dscape Interactive
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