LaComunidad Interactive and Vivesta introduce ViralTracker Measurement technology offers real-time and worldwide insight in viral campaigns

The Dutch companies LaComunidad Interactive Ltd. and Vivesta Ltd. Have launched a strategic partnership. In the partnership both companies introduce the new viral marketing measuremnt technology ViralTracker®. ViralTracker offers real-time and worldwide insight in viral marketing campaigns and improves marketing performance.

(PRWEB) September 10, 2004 -- After a period of six months research, software development and campaign testing ViralTracker will be introduced to International advertisers, advertising and media agencies. ViralTracker tracks the reach and impact of several files, e.g. online videos, internet commercials, game & movie trailers and digital music files.

Igor Beuker, founder of LaComunidad Interactive explains: A-brands like BMW, Volvo and Unilever have discovered the power of viral marketing. Viral marketing is a very cost-effective marketing method, because advertisers dont have to buy expensive broadcasting time to generate a broad reach. En due to ViralTracker are viral campaigns are now also measurable in real-time. And worldwide".

About the partnership Thijs Vanderhallen, MD of Vivesta says: LaComunidad has gained much experience in Interactive marketing communications and has a passion for viral marketing. With the knowledge of Vivesta in media tracking, the best of both worlds get together. Today we are happy to launch an unique real-time viral marketing tracking solution, which enables us to fulfil the need to make the results of viral marketing campaigns better measurable".

About LaComunidad Interactive
LaComunidad is an independent agency for interactive marketing communications. The agency analyses consumer trends and is specialised in 'screenager marketing. With interactive concepts and campaigns LaComunidad develops mutual beneficial relationships between brands and consumers. More information: www.viraltracker.net

About Vivesta
Vivesta is an independent consultancy agency and system integrator with more than 10 years experience in distributing and tracking of audio and video at TV, Internet and Mobile media. The customer plays a preferred role, technology is just an enabler. More information at: www.viraltracker.net
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