The New England Consulting Group Announces Launch of The New England Journal of Marketing

The New England Journal of Marketing, a new publication from the New England Consulting Group, features cutting edge thinking and innovative management approaches to such subjects as Positioning, Branding, Advertising, Pricing, Marketing Strategy, Trade Promotion, and much more. The Journal provides stimulating ideas, insights and resources that are invaluable to marketing thought leaders.

(PRWEB) September 11, 2004 -- Announcing The New England Journal of Marketing

The New England Consulting Group, headquartered in Westport, Connecticut, announced today the launch of The New England Journal of Marketing.

This significant new publication features leading edge thinking and innovative management approaches to such subjects as Positioning, Branding, Advertising, Pricing, Marketing Strategy, Trade Promotion, and much more. The Journal provides stimulating ideas, insights and resources that are invaluable to marketing thought leaders.

Unlike other publications, the Journal provides immediately actionable concepts and resources. High level executives and marketing managers will find a trove of rich insightful information, thought provoking ideas and cutting edge strategy, such as Inspirational Retailing", The Myth of the Baby Boomer", and Six Sigma Marketing Works."

Gary M. Stibel, CEO of the New England Consulting Group, explained the thinking behind the creation of the Journal as a way to share state of the art tools and proven successful marketplace experience with other marketing practitioners and thought leaders so they can benefit from our learning." He expressed the need to weed through the wealth of information companies are constantly bombarded with and to have information available in a more readily accessible format. The format consists of clear and concise articles limited to two pages, providing for quick reading and conducive to passing along to colleagues.

Initial response to the Journal has been extremely positive. Comments from CEOs have ranged from, Powerful, original and innovative thinking" to A welcome and exciting new addition to our marketing library." Future issues of the Journal will include interviews with highly placed executives and marketing strategists, innovative marketing concepts, and other actionable resources to help make companies more marketing savvy.

The New England Consulting Group has been the premiere management consulting firm specializing in strategic and tactical marketing management for over twenty years providing expert services both domestically and globally to Fortune 500 companies, including Procter & Gamble, General Electric, Kraft/General Foods and PepsiCo, among many others. Innovators of such ideas as The Marketing RoadMap and the Six Sigma Marketing Works, and practitioners of the Principal Principle, the New England Consulting Group continues to seek new avenues for the expression of insightful and innovative ideas.

For further information, or to order a copy of the Journal, contact:
Suzanne Golub, 203-226-9200