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All Press Releases for September 10, 2004

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TOPPS Man Joins Serious As Retail Sales Manager (UK)

Colin Hoare formerly of Topps Merlin, joins Serious - the worldwide publisher of collectible CD and DVD trading cardz as Retail Sales Manager (UK).

New York, NY (PRWEB) September 10, 2004 -- Serious, the worldwide publisher of collectible CD and DVD Trading Cardz, announced today that it has appointed Colin Hoare, formerly of Topps Merlin, as Retail Sales Manager (UK). Hoare will be responsible for the distribution of CD and DVD trading cardz throughout mass, convenience, gift, electronic, toy, online, direct and press channels, and will also build a European sales team. Hoare was most recently National Sales Manager for trading card publisher, Topps Merlin, where he oversaw several national account managers.

We are delighted to secure the skills of Colin Hoare at a time when we are preparing the landmark release of our exciting Manchester United DVD Trading Cardz," said David Brown, Chairman, Serious Europe Ltd. These Cardz are the next generation of trading cards," commented Hoare. Great margins for retailers, great consumer value and overall just great products, I had to be here!"

With offices in London, New York and Singapore, Serious is a worldwide publisher of interactive CD and DVD Cardz. Shaped like traditional paper trading cards, CD Cardz hold up to 80 megabytes of content and are both Windows and Mac compatible, requiring no additional software or installation. DVD Cardz, (also rectangular) hold 0.5 gigabytes and can be played in any standard DVD player, including PlayStation2 and Xbox. Serious Cardz are sold at over 40,000 retail outlets worldwide and online at www.serious.com. In addition to their current partners at the NFL, NBA, UEFA EURO 2004 and Manchester United, Serious has produced CD Cardz for New-Line Cinema (The Lord of the Rings Trilogy), Sony Pictures (Spider-man), Columbia Pictures (Men in Black 2), Warner Brothers, (The Matrix -- Reloaded), Miramax (Spy Kids 2 & 3), Universal Pictures (Jurassic Park 3) and C20th Fox (Buffy the Vampire Slayer).

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CONTACT INFORMATION


Kathy Heslop
SERIOUS USA, INC.
212 696 5585
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