Award-Winning Marketer Offers Mastering the Media Teleseminar

Los Gatos, CA (PRWEB) September 11, 2004

Multi-Award winning marketer Kelly O’Neil is offering a brand new teleseminar to help entrepreneurs, coaches, consultants and other service professionals learn to keep organizations in the public eye. Mastering the Media teleseminar, to be held on September 22 at 10AM PST, helps position professionals to effectively create the business they want through media relations.

According to O’Neil, an award-winning marketer, working with the media is one of the cheapest, yet most effective, ways to gain publicity for a small business. “This promotional tool is inexpensive relative to advertising or product giveaways, and can yield tremendous results for the effort invested,” she explains. The teleseminar teaches participants about developing a program that gives the type of information and story-gathering opportunities the media need.

Attaining publicity through the media is cost-effective because of the extended life the releases have after they are first published. Newspapers, magazines and online publications may re-print the article and expand its reach far beyond initial expectations. Copies of published articles also can be redistributed to new prospects or current customers, giving extra mileage to a company's publicity efforts.

The value of editorial publicity seems clear. According to O’Neil, "To fail to use the press to tell a newsworthy story is to miss one of the best opportunities available to businesses today. However, it isn’t just sending out a press release, you need to know how the media works in order to help them do their jobs. That’s where Mastering the Media can help."

The Mastering the Media teleseminar offers in-depth insight to marketing tools that take businesses from start up to profits with less effort. By using the techniques, entrepreneurs and other small business professionals will be able to:

•    Identify that clever hook that makes a reporter want to call

•    Pitch over the phone and through email

•    Avoid tricky media situations

•    Be in control of the media interview and see your key messages in print

•    Get booked on TV and radio programs and get quoted in newspapers as an expert

•    Give great interviews

•    Build relationships with reporters and editors

“A teleseminar is a convenient and affordable way to learn new strategies and techniques that shift results from acceptable to exceptional,” says O’Neil. “Participants who register will get a special phone number to call with a seminar code to use. They just need to phone in to participate.”

The Mastering the Media teleseminar is 2 hours in length and includes a question and answer session. Participants will also receive a comprehensive media list for small business owners and entrepreneurs, as well as a copy of O’Neil’s book, Mastering the Media.

To register for the teleseminar, please visit http://www.journeyavenue.com or email Kelly@journeyavenue.com for more information.

About Journey Avenue™ and The KateAnn Companies

Founded in 2001, award-winning Journey Avenue (http://www.journeyavenue.com) is a business coaching and consulting company that gives entrepreneurs an edge with exclusive one-on-one coaching and consulting with Kelly O’Neil. The company offers business and marketing service packages including branding, business planning and marketing tailored for entrepreneurs.

Founded by Kelly O’Neil, The KateAnn Companies is a diversified coaching, publishing, media and consulting services company dedicated to creating products and services that help

small businesses, entrepreneurs and service professionals to turn their passions into profits. It has three subsidiaries: Journey Avenue, Marketing Your Way to Millions (http://www.marketingyourwaytomillions.com) and Inspiration Place Publishing.

About Kelly O’Neil

Kelly O’Neil has helped thousands of people move towards a values-driven lifestyle by helping them turn their passions into profits. Her goal is to provide strategies proven to catapult professionals to guru status.

An accomplished spokesperson, Kelly has given more than 10,000 media interviews including The Wall Street Journal, CNN, Bloomberg, Associated Press, The New York Times, USA Today, Time, Business Week, Forbes, Fortune and even MTV. Kelly also speaks regularly at national tradeshows and professional associations including Mark Victor Hansen’s MEGA Marketing Magic, Women in Consulting, Forum for Women Entrepreneurs, and Professional Association of Secretarial Services.

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