The Spartacus Sales Success Stratgy A Sales Handbook for Non-Sales Executives

New Handbook improves sales by educating and motivating everyone in the company about the Customer Acquisition process.

Portland, OR (PRWEB) September 12, 2004 -- Many businesses separate sales and marketing from the non-sales people who support them; this may in fact be hampering the acquiring and keeping of customers.

Most people "hate" the "sales" process. The Spartacus Sales Success Strategy is a 230 page spiral-bound handbook that explains that we are all "sales people" and how we can be knowledgeable and comfortable in all facets of dealing with customers.

95% of all "Sales & Marketing" effort is actually marketing. It is to improving income, what The Toyota Way" is to improving manufacturing output. Instead of using just 5% of your people in the actual sales process, you can use everyone you have.

The author, John Schuler, is a business consultant with 30 years experience in many aspects of sales, marketing and coaching.

According to Mr. Schuler, The Spartacus Sales Success Strategy" explains how managers can keep and motivate their good people - and how good "non-sales" people can be comfortable in "sales" process.

Success for small and medium size firms, is all about Sales 101: The key to short-term success is to acquire customers; the key to long-term success is to keep the profitable ones - and the best way to keep those is to put everyone in the company in the loop so they can help.

To make this approach effective, the Non-Sales" people in the organization must be educated and motivated - to want to be involved in the sales" process. This means knowing the goals, doing the work - and receiving credit when things go well.

About the Handbook:
The CEOs Customer Acquisition Handbook is a 230 page spiral-bound notebook. It is also available on CD or for loadin onto a company server. It covers 150+ topics with real-world details

The Handbook is $29.99. The CD is $19.95. The intranet/server version is $9.95 per user (Minimum 10 users). Delivery is free and combinations and quantity discounts are available.

John Schuler is a Portland, Oregon based business consultant with 30 years experience in B2B Hardwware, Software and capital equipment sales and marketing - in Europe and the USA.

For more information or a press kit, please send Email to: johnschuler@comcast.net (Please mention "Spartacus Handbook" in your subject line.)

John C. Schuler
Author and Business Consultant
Tel: 503-709-5017
Email: johnschuler@comcast.net
www.johncschuler.com

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