(PRWEB) September 12, 2004
The Creative life with Cheryl Fall announced today the addition of its Executive Producer team, Stephen Lile and James Swisher. The team is expected to hit the ground running, using its experience in early stage companies, finance and media to increase the value of The Creative Life with Cheryl Fall. The program is already brought to over 90 broadcast partners across the United States. The Create Life currently reaches over 40 Million U.S. households. The team will increase value by coordinating state of the art on air and on web environments. The program delivers rich 2 screen interactive user experiences with the ultimate goal of delivering an embedded single screen iTV experience to digital users while maintaining the coordinated web experience for all viewers.
ÂThe Creative Life is an exciting prospect. We have a great host, outstanding project content and we serve a very powerful constituency in CherylÂs audience.Â Stephen Lile, Executive Producer of the Creative Life.
Stephen Lile, CEO
Mr. Lile is the Co-Founder and a current Director of Ensequence, Inc, the worlds leading Interactive Television Company. He served as Chief Financial Officer of Ensequence since foundation in April 2000 until April 2003. He has served as an advisor or board member to several companies and/or municipalities including: Hollywood Entertainment, Sequent Computers, the Heinz Corporation, multiple Oregon cities, counties and school districts. Prior to becoming a serial entrepreneur, Mr. Liles career spanned 10 years in banking, private banking, and retail brokerage to include tenures as Vice President, Senior Investment Specialists with Bank of America, Vice President, Private Client Manager with Wells Fargo Bank.
ÂOur goal at The Creative Life is to produce a program that enriches while it entertains and ultimately provides active learning and to all of our audience.Â
James R.F. Swisher, Vice President of Business and Legal Affairs
Mr. Swisher has numerous media production credits and has extensive experience forming and operating technical and creative entities to include film and recording. He served as General Counsel and Vice President of Business Development for Verve, Inc., an enterprise middleware developer. Mr. Swisher was the founder and owner of Resistor Records and Resistor Studios. Mr. Swisher sits on the boards of a variety of technical and creative companies, holds a BachelorÂs of Arts Degree from University of California, Berkeley, and a Doctorate of Jurisprudence from Golden Gate University School of Law.
About The Creative life with Cheryl Fall:
The Creative Life with Cheryl Fall (http://www.TheCreativeLife.tv) is distributed through the auspices of PBSPlus and is on the air every week on over 90 PBS affiliates that serve over 40 Million U.S. households and over 100 Million viewers. The Creative Life expects to continue to serve the American people, and its core demographic of women aged 30 to 70, by providing quality programs that contain engaging projects and information that are greatly enhanced with state of the art interactive technologies such as coordinated web delivery of projects and to ultimately include simultaneous iTV broadcast data. Go to http://www.TheCreativeLife.tv to learn more about the show and the engaging projects that are brought to you each week.
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