Stars of NBC's Fall Lineup Descend on San Francisco

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Tru and W Hotel selected as exclusive spa and hotel gift partners for NBC's Mondo Shoot.

Who says the stars don't shine in San Francisco? Tru, the city's hippest day spa, and the stylish W San Francisco boutique hotel are the exclusive spa and hotel gift partners for NBC's 2004 fall network image campaign.

Each year, networks produce image campaigns to promote the new fall lineup to its affiliates. For the second year, NBC's On-Air Advertising and Promotion department, known as The NBC Agency, gave gift baskets to the actors as a token of their appreciation. All the actors, such as long-time Friends' favorite and star of the new sitcom Joey, Matt LeBlanc, and Will & Grace's stylish funny girl Debra Messing, received the gift baskets during the August promotional shoot. In addition to Tru and the W Hotel, other gifts, such as Fresh candles and body products and DSO Eyewear were included in the gift baskets. Levi Strauss & Co., a San Francisco icon, contributed a wide range of styles of Levi's® jeans to the gift baskets. The participating gift partner companies donated all the items.

Producer David Landau comments on the idea and the success of the gift baskets. "While the life of actors is glamorous, we often forget about the grueling production schedules that they undertake each season. A spa and hotel gift seems the perfect way to extend our appreciation to the actors," said Landau, an Emmy-winning producer going into his seventh consecutive NBC image campaign. "San Francisco is a cosmopolitan city and an easy weekend getaway for many of our actors who live in Southern California. We chose Tru for its unique spa treatments and modern design, and the W Hotel for its exceptional service and chic style."

"Since Tru's opening in July 2003, the spa has been well-received in San Francisco. Tru has filled a niche in this vibrant and stylish city of providing exceptional spa treatments in a fresh and contemporary environment," said Tru's owner and founder Craig Fossella. "We are honored to have been selected as a gift partner for NBC's Mondo shoot and believe that the actors will enjoy the Tru spa experience that so many San Franciscans already have embraced."

Tru is located at 750 Kearney Street in San Francisco's financial district. W San Francisco is located at 181 Third Street in the city's SoMa district.

About Tru

Tru is a modern day spa in San Francisco that caters to busy urban professionals. Unlike other day spas, Tru combines an unparalleled mix of a beautifully designed environment, hand-selected products and effective treatments to deliver the ultimate day spa experience. Founder Craig Fossella and designer Chris Kofitsas of New World Design Builders created this sleek, modern spa in 2003 as a sophisticated getaway for clients who don't have time for an extensive all-day retreat. Independently owned and operated, Tru features unique wet body treatments in its signature Tropical Rainforest Room. Other treatment highlights include the TruTherapy massage, a 75-minute massage that is custom-coordinated to the TruLight color light therapy program. Tru's complete line of services includes: facials, massages, wet body treatments, manicures, pedicures and waxing. Visit Tru at http://www.truspa.com or call 415-399-9700 for a reservation.

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Diane Smith
TRU
415-350-3024
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