Blatinodvd.com is Home to Those Seeking Black and Latino Entertainment

Instead of complaining about lack of minority representation on the big screen, they decided to do something.

(PRWEB) September 12, 2004 -- Blatinodvd.com announces the opening of its Internet store specializing in Black and Latino themed DVD rentals. Why a web site specifically for Black and Latino films you might ask? Because, despite the commercial success of popular films like Best Man and Ice Cube's comedy Barbershop the struggle continues to provide a broad range of minority representation on the silver screen. At a time of declining movie ticket sales in the United States, Black and Latino audiences are growing. Insiders agree that perceptions are slowly shifting and opportunities are opening up, in part because making Black and Latino films makes good business sense. However, the battle remains to secure financing for films other than the stereotypical comedic or gang movies.

It is safe to say, individuals enjoy viewing a positive image of their culture in movies; although theres nothing wrong with the occasional comedy or violent action film, we are far more complex. Consequently, cinemas should reflect the dynamics of our ethnicity in its entirety, stated D. Levar Blatinos co-owner. Instead of complaining they decided to take proactive and entrepreneurial stance to fill the void, which is how Blatinodvd.com was conceived.

Granted, they are not in the business of producing movies they constantly perform hours of research to discover excellent minority films that would not otherwise get the exposure at the mainstream video rental and retail stores. These films may not have the large budgets of the major studio produced movies but the story lines are vibrant and the characters have depth. Blatinos objective is to carry a comprehensive library of movies that is reflective of the diversity of the customers we serve... so you will find movies starring minority casts that are thought provoking, dramatic, suspenseful, romantic, and culturally ground-breaking" stated Victor Manuel.

So how does the rental plan works? Shoppers may make a top list of DVD titles; reserved movies are shipped to customers by their corresponding rental plan and are received in one to three days, anywhere in the United States. All rentals can be kept without late fees. Once customers have enjoyed their DVD rentals, they simply put them in the pre-addressed, pre-paid mailer that Blatino Video provides and drop the mailer in the most convenient U.S. mailbox.

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